192.com, the UK’s leading site for finding people, businesses and places, is pleased to announce its place in the top 3 Hitwise® UK Business Directories category, awarded at the recent Hitwise Annual Online Performance Awards.
The Awards are the key performance indicator for the industry and recognise outstanding online business achievement. Analysis was based on online usage and search behaviour of more than 8.43 million UK Internet users from January to December 2006.
“Website visits and searches provide an excellent measure of a website’s success and brand popularity. Each of our award winners have been recognised by UK consumers as leaders in their category,” commented Stephen Newton, General Manager for Hitwise UK. “This is truly a people’s choice award, as UK Internet users have determined Hitwise UK’s annual top websites and online brands.”
“We are particularly proud to receive this award because it marks our maturity in the Business Directory space. For years 192.com has been the UK’s leading people finder directory. This award cements our position as the leading directory site for people, businesses and places,” commented Dominic Blackburn, New Technology Director, 192.com who was there to receive the award.
192.com is the de facto standard search engine for finding people, business and places in the UK. Established in 1997 by Alastair Crawford, founder of UK-Info Disk and Passado.com, the multi-award winning 192.com has over five million registered users accessing unequalled breath and depth of data.
192.com searches over 600 million records including free directory enquiries, local business listings, interactive mapping, aerial photography and property reports. Premium records include current and historical electoral rolls; the birth, deaths and marriages register; 1861 census data; and company and director reports.
192.com Business Services, the corporate arm of 192.com, delivers online identity verification and tracing solutions to over one million desktops across retail, gaming, finance and the public sector.
Hitwise is the leading online competitive intelligence service. Only Hitwise provides its 1,200 global clients with daily insights on how their customers interact with a broad range of competitive websites, and how their competitors use different tactics to attract online customers.
Since 1997, Hitwise has pioneered a unique, network-based approach to Internet measurement. Through relationships with ISPs around the world, Hitwise’s patented methodology anonymously captures the online usage, search, and conversion behaviour of 25 million Internet users. This unprecedented volume of Internet usage data is seamlessly integrated into the easy to use, web-based service, designed to help marketers better plan, implement, and report on a range of online marketing programs.
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