Based on its recent analysis of the biological cleaning market, Frost & Sullivan recognises Green Worx Cleaning Solutions with the 2016 South African Frost & Sullivan Award for New Product Innovation. Green Worx uses natural microbes and bio enzymes to manufacture innovative, green cleaning products that break down waste materials into organic nutrients, and are safe for release back into the environment.
The company’s products address the need for advanced, cost-effective and environmentally friendly cleaning products. Biological cleaning products have been proven superior to chemical-based products as they are highly effective in low quantities and mild temperatures, and even have low pH levels. The multi-enzyme action of the products enables greater and longer-lasting cleansing efficiency than their chemical counterparts. Notably, Green Worx is also the first South African bio-tech manufacturer to be certified with ISO14001.
Green Worx has astutely leveraged its access to imported, high-quality industrial cleaning enzymes and microorganism raw materials through its sister company, Managed Care Economical Solutions (MCES). This allows it to locally manufacture an extensive and affordable product range of its own branded, eco-friendly cleaning products that are both cost effective and of international standard.
"Green Worx formulates green cleaning products using a combination of specially selected bacterial strains, with an extensive range of natural enzymes comprising proteases, lipases, amylases, cellulases, mannanases and pectinases,” said Frost & Sullivan Research Analyst, Kimberley Bryant. “It uses bacterial strains supplemented with enzymes that begin degrading the organic matter while the bacteria is still reproducing. As the bacteria reproduces, it generates new enzymes to continue the cleaning process, making the products more effective.'
Green Worx’s flagship product, the P-Island Urinal Device, is an advanced urinal accessory with an innovative angled pebble-designed cage that can significantly reduce backsplash, prevent potential drain blockages and is fully recyclable. Inside the cage is a bio-enzyme tablet of Bacillus subtilus spores, which produce multiple enzymes capable of degrading organic matter, completely eradicating malodours from stale urine, and reducing the need to clean constantly. The company's strong research and development (R&D) focus has also resulted in a wide product range comprising of P-Island, Odorite products, Bio Tech and Microzyme Biologicals.
Green Worx’s cleaning solutions are suitable for floors, carpets, surfaces, laundry, septic tanks, grease traps and restrooms for customers in a range of industries, including food and beverage, dairy, hospitality and cleaning. The products are available in both liquid formulations for liquid detergent applications and encapsulated granulates for powder detergents and soap bars.
Importantly, Green Worx’s products have been certified as biodegradable by the Organisation for Economic Co-operation and Development (OECD) 301 standards. The South African Bureau of Standards (SABS) confirmed its approval of Green Worx’s Odorite Ultra Deep Clean Enzymatic 30X for use in the food industry with milk and dairy products. This accreditation by the SABS is the first of its kind in the biological cleaning industry.
Underlining its commitment to the Green trend, Green Worx has introduced a recycling incentive for its customers. The plastic containers in which its products are sold are not biodegradable; therefore, it has included a deposit in the selling price to encourage customers to return the containers for refilling or recycling.
"The company’s core strategy of building and strengthening its brand equity is focused on customer awareness," noted Kimberley. "This strategy of educating the nation and supplying raw materials to its competitors through MCES has paid rich dividends, as Green Worx is considered the market expert in South Africa by both its customers and competitors."
Each year, Frost & Sullivan presents this award to the company that has developed an innovative element in a product by leveraging leading-edge technologies. The award recognises the value added features and benefits of the product and the increased ROI it offers customers, which in turn increases customer acquisition and overall market penetration potential.
Frost & Sullivan’s Best Practices Awards recognise companies in a variety of regional and global markets for outstanding achievement in areas such as leadership, technological innovation, customer service, and product development. Industry analysts compare market participants and measure performance through in-depth interviews, analysis, and extensive secondary research.
About Green Worx Cleaning Solutions
Green Worx Cleaning Solutions (green-worxcs.co.za) supplies innovative, environmentally responsible, biotechnology products based on the use of natural microbes and enzymes. In such, Green Worx supplies green cleaning and sanitation solutions, pollution control and environmental remediation products to industrial and commercial entities, as well as to consumers. Green Worx prides itself on its associations with global leaders providing innovative, effective and high-quality products and solutions to meet specific customer needs. Contact Green Worx on 011 708 6626, at info[.]green-worxcs.co.za.
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