JDA Software Group, Inc. has partnered with the Category Management Association (CMA) to design and launch a revolutionary collection of advanced processes and best practices aimed at helping retailers and manufacturers achieve strong financial results in today’s omni-channel marketplace. Developed by the CMA, CatMan 2.0™ is a new roadmap for success and recognizes today’s increased need to understand and meet consumer demand at a very personalized level. JDA was the only supply chain vendor included among an exclusive consortium of category management leaders from retailers, manufacturers and solution providers to support the development of CatMan 2.0, the first comprehensive improvement in this important process in two decades.
CatMan 2.0 builds on the basic tenets of CatMan 1.0™, one of the most successful business processes of the 20th century. Developed by the CMA a worldwide professional organization with 7200 members CatMan 1.0 was founded on the concept of open information sharing. For the first time, this model brought manufacturers and retailers together to anticipate market needs by gathering and studying a common set of consumer data.
“JDA was honored to be the supply chain provider involved in designing this game-changing new model for retail success,” said Todd McCourtie senior solutions strategy director at JDA. “With JDA’s expertise in data, space and category management and our team’s 80+ years of collective category management experience, we made a significant contribution to the process updates of CatMan 2.0, particularly around shelf management, assortment and supply chain strategies.”
This next-generation framework for category management success will be unveiled at the CatMan 2.0 Delivery Tour, kicking off on July 20 in Chicago. It will feature speakers from JDA and the CMA as well as Market Track, McKee Foods Corporation, Walgreens, and Interactive Edge and Decision Insights, providing an in-depth look at CatMan 2.0.
“While the underlying tenets of CatMan 1.0 are still valid especially its emphasis on understanding shopper needs the retail landscape has changed dramatically since CatMan 1.0 was widely adopted in the early 1990s. In today’s omni-channel world, retailers and manufacturers need to target consumer demand at a more detailed level than ever. Fortunately, they have a new generation of tools available to accomplish that, but they often require guidance to apply today’s advanced tools and processes in an optimal manner,” said Gordon Wade, senior vice president, Best Practices Business Unit at the Category Management Association.
“CatMan 2.0 is a new framework for success that recognizes the emergence of Big Data, the advanced analytics that can be applied to that data, the diversification of the retail environment, the new power wielded by consumers and other trends,” Wade continued. “This collection of best practices will help today’s retailers and manufacturers optimize their performance in assortment management, pricing, merchandising, promotions and other areas.”
The CMA worked diligently to identify the right mix of expertise to maximize the results that can be achieved by applying CatMan 2.0. “As an acknowledged leader and innovator in supply chain and retail software, JDA was a natural choice to help spearhead this effort, particularly with the strong emphasis on data and analytics in CatMan 2.0,” Wade said. “We are delighted to have JDA on our development team, as well as on our team of presenters for the CatMan 2.0 Delivery Tour.”
There is still time to register for the kickoff event of the CatMan 2.0 Delivery Tour, on July 20. Held in Chicago at the O’Hare campus of DePaul University, this free event begins at 8:00 am. and features key team members involved in the creation of CatMan 2.0. Additional dates and venues will be announced soon.
About JDA Software Group, Inc.
At JDA (jda.com), we’re fearless leaders. We’re the leading provider of end-to-end, integrated retail, omni-channel and supply chain planning and execution solutions for more than 4,000 customers worldwide. Our unique solutions empower our clients to reduce costs, increase profitability and improve collaboration so they can deliver on their customer promises every time. Using JDA, you can plan to deliver.
“JDA” is a trademark or registered trademark of JDA Software Group, Inc. Any trade, product or service name referenced in this document using the name “JDA” is a trademark and/or property of JDA Software Group, Inc.