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Dentsu Announces Acquisition by Dentsu Aegis Network of Performance Marketing Agency Search Factory in Australia - Dentsu, Inc. announced that its global business headquarters Dentsu Aegis Network Ltd has acquired leading performance marketing agency Search Factory Pty Ltd - SearchFactory.com.au / Dentsu.co.jp
Dentsu Announces Acquisition by Dentsu Aegis Network of Performance Marketing Agency Search Factory in Australia

 

PRZOOM - /newswire/ - Tokyo, Japan, 2016/06/14 - Dentsu, Inc. announced that its global business headquarters Dentsu Aegis Network Ltd has acquired leading performance marketing agency Search Factory Pty Ltd - SearchFactory.com.au / Dentsu.co.jp. Tokyo: 4324

   
 
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Dentsu, Inc. (President & CEO: Tadashi Ishii; Head Office: Tokyo; Capital: 74,609.81 million yen) announced today that its global business headquarters Dentsu Aegis Network Ltd has acquired leading performance marketing agency Search Factory Pty Ltd (CEO: Michael Bell; Head Office: Brisbane; hereinafter "Search Factory").

Founded in 2011, Search Factory has rapidly become a market leader in the delivery of services including search engine marketing, content marketing, content development, analytics and digital strategy, winning high acclaim from both local and global clients in the retail and service industries. Brisbane is Australia's third largest metropolitan market after Sydney and Melbourne, and the acquisition of Search Factory will enable the Dentsu Group (dentsu.co.jp) to expand its digital business not only across Queensland but throughout the whole continent.

Post-acquisition, Search Factory (searchfactory.com.au) will become part of global performance marketing agency iProspect, one of the Dentsu Group's nine global network brands• and a leading digital marketing agency in the Asia-Pacific region. Following the recent addition of Scorch in Melbourne and Sydney, iProspect now has more than 200 people nationally, cementing its position as the largest digital performance agency in the country. The company will be known as Search Factory│iProspect, and will create synergies with other Group companies in order to accelerate the Group's growth strategy in Australia.

In its March 2016 worldwide advertising expenditure forecasts, the Group's media communications agency Carat announced that digital advertising expenditures in Australia grew 11.8% in 2015. Continued growth is expected, with 7.8% forecast for 2016 and 7.3% for 2017.
The impact of this transaction on Dentsu's consolidated financial results for the fiscal year ending December 31, 2016 is expected to be minimal.

*Dentsu Aegis Network Ltd., the Dentsu Group's global business headquarters based in London, is expanding the Group's business worldwide through nine global network brands--Carat, Dentsu (Dentsu Branded Agencies), Dentsu media, iProspect, Isobar, mcgarrybowen, MKTG, Posterscope and Vizeum--as well as through several specialist/multi-market brands.

Profile of Search Factory
Company Name: Search Factory Pty Ltd
Location: Brisbane, Queensland, Australia
Date of Establishment: May 2011
Shareholding Ratio*: Dentsu Aegis Network 100% *After acquisition has been completed
Revenue: AUD 2,400, 000 (year ended December 2015)
Representatives: Nic Blair (Founder); Michael Bell (CEO)
Number of Employees: 24
Line of Business: Full range of digital marketing services.

 
 
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Dentsu Announces Acquisition by Dentsu Aegis Network of Performance Marketing Agency Search Factory in Australia

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Dentsu, Inc. | Search Factory Pty Ltd
Contact: Shusaku Kannan - Dentsu.co.jp 
+81 3-6216-8042 s.kannan[.]dentsu.co.jp
 
PRZOOM / PRTODAY - Newswire Today disclaims any content contained in this article. If you need/wish to contact the company who published the current release, you will need to contact them - NOT us. Issuers of articles are solely responsible for the accuracy of their content. Our complete disclaimer appears here.
IMPORTANT INFORMATION: Issuance, publication or distribution of this press release in certain jurisdictions could be subject to restrictions. The recipient of this press release is responsible for using this press release and the information herein in accordance with the applicable rules and regulations in the particular jurisdiction. This press release does not constitute an offer or an offering to acquire or subscribe for any Dentsu securities in any jurisdiction including any other companies listed or named in this release.

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