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Dentsu Announces Acquisition of Majority Stake by Dentsu Aegis Network in Performance Marketing Agency Scorch in Australia - Dentsu, Inc. announced that its global business headquarters Dentsu Aegis Network Ltd has acquired a 51% stake in leading performance marketing agency Scorch Pty Ltd with an option in place that would allow expansion in steps to 100% at a later date
Dentsu Announces Acquisition of Majority Stake by Dentsu Aegis Network in Performance Marketing Agency Scorch in Australia

 

PRZOOM - /newswire/ - Tokyo, Japan, 2016/06/07 - Dentsu, Inc. announced that its global business headquarters Dentsu Aegis Network Ltd has acquired a 51% stake in leading performance marketing agency Scorch Pty Ltd with an option in place that would allow expansion in steps to 100% at a later date. Tokyo: 4324

   
 
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Dentsu, Inc. (President & CEO: Tadashi Ishii; Head Office: Tokyo; Capital: 74,609.81 million yen) announced today that its global business headquarters Dentsu Aegis Network Ltd has acquired a 51% stake in leading performance marketing agency Scorch Pty Ltd (Co-Founder and CEO: Terence Hooi; Head Office: Melbourne; hereinafter "Scorch"), with an option in place that would allow expansion in steps to 100% at a later date.

Founded in 2006, Scorch is headquartered in Melbourne with offices in Sydney and Manila comprising a total of 50 staff. Mainly targeting the small to medium business sector, the company offers digital business consulting across all spheres of performance marketing including search engine optimization (SEO), web design and development, content production, social media marketing, email marketing, user experience and data analytics.

Post-acquisition, Scorch will become part of global performance marketing agency iProspect, one of the Dentsu Group's nine global network brands*, and will be rebranded Scorch iProspect. Looking ahead, Scorch iProspect will collaborate with other Group companies to accelerate the Group's growth strategy in Australia's digital domain.

In its March 2016 worldwide advertising expenditure forecasts, the Group's media communications agency Carat announced that digital advertising expenditures in Australia grew 11.8% in 2015. Continued growth is expected, with 7.8% forecast for 2016 and 7.3% for 2017.

The impact of this transaction on Dentsu's consolidated financial results for the fiscal year ending December 31, 2016 is expected to be minimal.

*Dentsu Aegis Network Ltd, the Dentsu Group's global business headquarters based in London, is expanding the Group's business worldwide through nine global network brands--Carat, Dentsu (Dentsu Branded Agencies), Dentsu media, iProspect, Isobar, mcgarrybowen, MKTG, Posterscope and Vizeum--as well as through several specialist/multi-market brands.

Profile of Scorch
Company Name: Scorch Pty Ltd
Location: Melbourne, Victoria, Australia, Offices also in Sydney and Manila
Date of Establishment: May 2006
Shareholding Ratio*: Dentsu Aegis Network 51%, Scorch management 49% *After acquisition has been completed
Revenue: AUD 3,560, 000 (year ended December 2015)
Representatives: Terence Hooi (Co-Founder and CEO); Kevin Hooi (Co-Founder and Director)
Number of Employees: 50
Line of Business: Full range of digital marketing services.

 
 
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Dentsu Announces Acquisition of Majority Stake by Dentsu Aegis Network in Performance Marketing Agency Scorch in Australia

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Dentsu Aegis Network Ltd | Scorch Pty Ltd
Contact: Shusaku Kannan - Dentsu.co.jp 
+81 3-6216-8042 s.kannan[.]dentsu.co.jp
 
PRZOOM / PRTODAY - Newswire Today disclaims any content contained in this article. If you need/wish to contact the company who published the current release, you will need to contact them - NOT us. Issuers of articles are solely responsible for the accuracy of their content. Our complete disclaimer appears here.
IMPORTANT INFORMATION: Issuance, publication or distribution of this press release in certain jurisdictions could be subject to restrictions. The recipient of this press release is responsible for using this press release and the information herein in accordance with the applicable rules and regulations in the particular jurisdiction. This press release does not constitute an offer or an offering to acquire or subscribe for any Dentsu securities in any jurisdiction including any other companies listed or named in this release.

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