RingCentral, Inc., a leading provider of cloud business communication and collaboration solutions, today announced that Brightway Insurance, the nation’s seventh largest privately held Personal Lines insurance agency, has replaced its legacy, on-premise system with RingCentral’s flagship product, Office, and RingCentral Contact Center. Removing their dependency on an aging legacy PBX system, Brightway Insurance wanted a solution that was more consistent with the company’s other technology initiatives in the cloud.
"We have a distributed workforce across more than 100 offices in 11 states,” said Tim Lash, director of Business Analytics at Brightway Insurance. “As an insurance agency and service organization, our ability to provide an exceptional customer service experience is at the core of our business. Given our scale and growth, a cloud-based business communications solution was the only option for employees to work effectively across all locations. We chose RingCentral because of its quality, reliability and scalability to power effective communication with our customers.”
Based in hurricane-prone Florida, Brightway Insurance also had to ensure business continuity to effectively serve the nearly 300,000 policies its 120 Agency Owners have written for their customers. Recognizing the flexibility of the cloud, Brightway Insurance searched for a best-in-class solution that would address their opportunities to provide an even greater level of service, ensure greater customer engagement, and enable a mobile workforce.
RingCentral Contact Center is differentiated from any other solution on the market due to its direct network integration with RingCentral Office. This means call center agents are empowered with a fully featured cloud contact center solution that supports multi-channel communications (e.g. voice, chat, SMS, email and fax) along with a full suite of advanced call center capabilities (e.g. advanced routing, queuing, CRM integration, analytics and reporting). When combined with RingCentral Office, call center agents have a seamless end-to-end communications experience with direct extension dialing to stay connected with the rest of their organization. By selecting RingCentral, Brightway Insurance is seeing an increase in customer satisfaction, better communication within their organization, and faster response times.
“Brightway’s selection of RingCentral reflects the massive shift of larger enterprises moving their business communications to the cloud and streamlining their business processes along the way,” said Marco Casalaina, vice president of Contact Center & Integrations at RingCentral. “We’re happy to see a leading franchise like Brightway fully leveraging the RingCentral Contact Center and Office solutions to enable their delivery of world-class service.”
RingCentral, Inc. (ringcentral.com) is a leading provider of cloud-based business communications and collaboration solutions. RingCentral’s cloud solution is easier to manage, and more flexible and cost-efficient than legacy on-premise communications systems. It meets the needs of modern distributed and mobile workforces spanning SMB to Enterprises globally. RingCentral, Business Communications Made Simple. RingCentral is headquartered in Belmont, Calif. RingCentral, RingCentral Office, and the RingCentral logo are trademarks of RingCentral, Inc.
About Brightway Insurance
Founded in 2003, Brightway (brightway.com) is now the nation’s seventh largest privately held Personal Lines insurance agency in the U.S. In 2015, the company was named the nation’s No. 1 Franchise to Buy in the U.S. by Forbes. Most recently, the company has been named to Franchise Gator’s list of the 50 Fastest Growing Franchises, and was named a Franchise Gator Top 100 Franchise and a Top 100 Best Overall Franchise by FranchiseRankings.com. Brightway is the only independent agency franchise company to be listed in these rankings.