Infor, a leading provider of beautiful business applications specialized by industry and built for the cloud, today announced that the company was recognized as a Leader in the Gartner 2016 Magic Quadrant for Marketing Resource Management (MRM).1 This is the fifth consecutive year Infor Marketing Resource Management (MRM) has been positioned in the Leaders quadrant.
According to Gartner,"Leaders in the MRM market demonstrate exemplary performance. They deliver a breadth and depth of integrated MRM functionality for large, enterprise wide and global implementations that extend MRM across the marketing organization. Leaders articulate business propositions that resonate with buyers."1
Infor MRM, part of the Infor Customer Experience suite, is a powerful tool that is designed to help organizations better plan, execute, and monitor multi-channel marketing operations. With tools designed for digital asset management, resource management, project management, budget and cost tracking, creative approval processing, capacity planning, and analytics, This product aims to help organizations get programs, campaigns, and activities to market faster.
"Marketing needs and requirements differ greatly from industry to industry, and in a complex, competitive business environment, it's more important than ever to be committed to delivering personalized experiences at every touch point in the customer journey," said Jason Rushforth, vice president and general manager, Infor Customer Experience suite. "At Infor, we are focused on delivering innovative, scalable applications with industry-specific capabilities that can be utilized in the cloud, and we believe this recognition for the fifth year in a row by Gartner is a testament to our success in that area."
1. Gartner Magic Quadrant for Marketing Resource Management, Kimberly Collins, February 8, 2016
About the Magic Quadrant
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Infor (infor.com) builds beautiful business applications with last mile functionality and scientific insights for select industries delivered as a cloud service. With 13,000 employees and customers in more than 200 countries and territories, Infor automates critical processes for industries including healthcare, manufacturing, fashion, wholesale distribution, hospitality, retail, and public sector. Infor software helps eliminate the need for costly customization through embedded deep industry domain expertise. Headquartered in New York City, Infor is also home to one of the largest creative agencies in Manhattan, Hook & Loop, focused on delivering a user experience that is fun and engaging. Infor deploys its cloud applications primarily on the Amazon Web Services cloud and open source platforms.