Scala B.V., leading provider of digital retail experiences, will showcase six shopping solutions that focus on connecting the online and in-store worlds in Hall 8 Stand K275 at the Integrated Systems Europe (ISE), February 9-12 in Amsterdam. Scala retail experts will show how to personalize the shopping experience down to a single-customer focus using digital, creating deeper brand awareness. Additional booth highlights include engagement and interaction and using fact-based, real-time actionable data to optimize messaging. The new solutions start by drawing the customer into the retail experience, reaching across all digital touchpoints, to create a more meaningful experience and deeper brand awareness. Here’s a glance at the solutions on display in Hall 8 Stand K275:
Using beacon technology and connecting to a retailer’s app, it’s possible to detect and act on fact-based consumer profiles and purchase history for in-store customers. Sales associates with live data dashboards can adjust screen content to be as relevant as possible to one specific customer in the store to highlight recently viewed items, suggest complementary purchases and offer tailored promotions.
Interactive Fitting Room
When a customer enters the fitting room with an item, product details are detected, triggering compelling images to display on a touchscreen. If something doesn’t fit or the color isn’t right, customers can use the screen to send requests for new items directly to sales associates’ devices. Screens can also be used to suggest complementary items to encourage add-on purchases.
Customers use a touchscreen kiosk powered by Google Chromebox to request assistance anywhere in the store. The tool connects the customer with sales associates who instantly receive a request-for-help notification on their devices; the customer sees the picture and name of who will meet to help. The tool also reports actionable data such as most active sales associate and request vs. response time.
Ordering coffee becomes fun and easy using our pre-order app connected to proximity beacons and interactive screens. Customers send in an order for their favorite cup of gourmet coffee from anywhere, any time and include a picture of themselves. Beacons detect when they’ve entered the area, the coffee starts brewing and their own picture pops up on the screen to let them know it’s ready!
Lift & Learn
This unique interactive solution helps customers compare and decide at the point of decision and features LG smartphones. Lift one item from a high-end fixture, integrated with anti-theft technology, and embedded RFID tags trigger LED screens and the smartphone screen to update, showing extensive details on that product. When a second item is lifted, the content on the screen splits to display information on both items, instantly helping the shopper compare. And via a new Internet of Things (IoT) concept, the Lift & Learn solution’s look and feel totally changes through one click and will showcase a completely different product; Perfume. Visit our stand and let Scala surprise you!
Real-time Insight Reporting
Sales associates can use actionable live-data reporting about in-store customers and behaviors, applying it to optimize ads, promotions and even pricing to in-store screen content. Our reporting capabilities apply to a wide variety of solutions and data such as sales or orders per hour, productivity of associates, customer dwell time and items of highest interest to current audiences.
Scala will post videos of all these innovations on their YouTube channel shortly after ISE. The solutions will also be on display next at EuroCIS 2016, 23-25 February in Germany.
Scala solutions (scala.com) deliver engaging retail experiences by connecting networks of digital signs, kiosks, mobile devices, websites and Internet-connected devices. Scala provides the platform to easily create and centrally manage deployment of shopping experiences, while retaining the flexibility to rapidly adapt to local business conditions and preferences of customers in the store. With more than 25 years’ experience entertaining, informing and educating audiences, Scala is well-known for its innovation and leveraging best-of-breed technologies such as mobile and predictive analytics to create award-winning solutions that are easy-to-use yet infinitely customizable. Headquartered near Philadelphia, PA, Scala’s network of partners and developers located in more than 90 countries drives more than 500,000 screens worldwide.
Arrow OCS is Scala’s Main Media Player Sponsor at ISE 2016
Scala partner Arrow OEM computing Solutions (OCS) has been chosen as Scala’s Main Media Player sponsor for the most important Industry Event for the EMEA region in 2016.
Arrow OCS is a global value added distributor with offices, warehousing and configuration centres spanning the entire globe. Arrow brings a wide range of products to the Pro-AV markets such as visual and embedded solutions and IT infrastructure to manage content from source to display.
Due to our size and scale Arrow OCS are able to support global rollouts and local projects alike with consistency of product and service. With Arrow’s engineering support capabilities our partners are able to deliver on projects with confidence; we take away your hardware concerns giving you the time to focus on your real value in service and application innovation. Visit ocsemea.com
Seneca (senecadata.com), an Arrow company, has over 30 years of experience as a vertically focused hardware OEM specialising in Video Surveillance, Digital Signage and Broadcast. Seneca enjoys a long standing partnership with Scala in the USA and is highly regarded as a trusted, certified hardware partner. Seneca will showcase cost effective Scala certified solutions from single output to multiscreen video wall controllers. At the centre of the showcase is Seneca’s award winning HDN media player. The Seneca HDN transforms the Intel NUC from a consumer pc to a purpose built digital signage media player with improved thermals and internal power supply.
Intevi Ltd (intevi.co.uk) is a UK based digital media solutions provider with over 30 years collective experience in delivering high end, innovative systems. Intevi’s in-house team of designers and developers are able to offer a consultative approach to solving customer’s problems and providing them with a real world usable system. With over 8 years in depth experience with the Scala platform Intevi has a number of off the shelf hardware boxes, script solutions combined with the ability to create custom applications. Past projects including global networks, touch applications, large LED, IPTV, lift & learn, RFID, way finding, room booking and more, all with Scala as the central engine.
About Mdina Media
Mdina Media (mdinamedia.com) kicks off 2016 with the launch of THE MDINA MEDIA EXCELLENCE LINE. This line consists of several high quality innovative embedded products, named the ME line, including OPS, Nano players, plus several High Definition players supporting up to 12 screens with an extremely high dpi able to run up to 4K, with a roadmap of 5-7 years. An even greater and superior performance than its predecessors with and extremely low power consumption, giving you the opportunity to communicate with your clients responsibly at the highest level possible, all while leaving behind a positive ecological footprint through the many benefits of the The Mdina Excellence Line of products. All of the Mdina products are available for lease.