Rakuten Marketing, a global leader in omnichannel marketing and a division of Rakuten, Inc., today announced metrics behind the success of recent Instagram advertisements for RC Willey. The leading furniture retailer used Instagram ads to drive new consumers to its website through a campaign that immediately showed impressive results: a click-through rate nearly 17 times higher than RC Willey standard prospecting click-through rate and more than 5,000 post likes during the campaign that ran from September 1-17.
“Instagram provides RC Willey with a native, noninvasive way to reach our target audience,” said Adam Young, Social Media Manager, RC Willey Home Furnishings. “The Rakuten Marketing team made the process of rolling out Instagram ads simple, working closely with us to identify objectives, understand how we will get there and provide instant access to performance results all which surpassed our expectations for the campaign and solidified Instagram as a high-value platform we need to be a part of.”
Rakuten Marketing had early beta access to Instagram advertising, giving clients the opportunity to reach a community of more than 400 million on what has become one of the world’s largest mobile advertising platforms. Through rich targeting, full-screen ad units and continuous optimization, Instagram provides a fully integrated, seamless way to reach target audiences.
Benefits of working with Rakuten Marketing for Instagram campaigns include:
• Target Specific Audience Segments: Through Rakuten Marketing, targeting on Instagram goes beyond location, demographics and likes, to include actions that more accurately inform intent such as purchase behavior and device usage. The audiences for campaigns are informed by rich Facebook user data, allowing brands to deliver relevant messages that help achieve goals, from driving new consumers to a website or app to retargeting engaged site abandoners for conversions.
• Enjoy Full Mobile Ad Viewability: As a mobile-first platform, Instagram advertising is only available through the official Instagram iOS and Android apps. Native display ads follow the natural flow of the application, appearing on screen alongside content being viewed and in formats that include video, link and mobile app installs, with additional formats coming soon.
• Optimize Campaigns Towards Key Metrics: Rakuten Marketing offers customized reports and analysis to help brands understand impressions, clicks, comments, likes and conversions for each ad unit. The team works to ensure campaigns reach consumers who are most likely to click on an ad and take further action.
Access to Instagram is available for Rakuten Marketing clients in the United States, Australia, Europe and Brazil. Instagram advertising through Rakuten Marketing can be used to create awareness, attract prospects, retarget site abandoners and retain current customers, and Rakuten Marketing has plans for additional applications.
"Instagram has quickly become an essential place for brands to connect with current and potential customers,” said Rakuten Marketing SVP of Display, Adam Grow. "By adding Instagram to the Rakuten Marketing offering, clients can easily integrate the platform into their marketing strategy without the burden of adding another vendor to manage their to do list even more importantly, our team is impressing clients with the results coming from the Instagram ads we deliver.”
Rakuten Marketing provides holistic advertising solutions that span channels, social platforms and devices, eliminating the need to manage and communicate with multiple vendors. Through Rakuten Marketing, brands have access to real-time measurement insights for full transparency into campaign performance and informing shifts in investment as needed to optimize results.
About Rakuten Marketing
Rakuten Marketing (rakutenmarketing.com) is the global leader in omnichannel marketing, delivering its vision of driving the omni experience - marketing designed for a streamlined consumer experience. Offering an integrated strategy that combines consumer centric insights with e-commerce expertise, Rakuten Marketing aims to inspire better marketing. The omnichannel services Rakuten Marketing offers include Rakuten Affiliate Network (formerly LinkShare), Rakuten Display (formerly MediaForge), Rakuten Attribution (formerly DC Storm), and Rakuten Search.
Operating as a division of Rakuten, Inc. (4755: TOKYO), one of the world's leading Internet service companies, Rakuten Marketing is headquartered in New York City, with additional offices in Australia, Brazil, Japan, the United Kingdom, and throughout the United States.
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