Scala digital signage is at the core of a large-scale country-wide corporate communications deployment at DNB, Norway’s biggest bank. Blending a number of existing DNB brand identities into one, the rollout has boosted internal DNB communications across multiple sites while also enhancing external customer communications.DNB HQ8
A digital signage pioneer, DNB is the first company in Norway to use this technology on such a large scale. The DNB-owned offices are connected by a giant Scala digital signage network, which includes over 400 screens and 380 players. This technology is installed in branches, flagship stores, corporate headquarters and smaller branch offices across the country.
The internal corporate communications digital signage network at DNB, which enables the bank to display targeted content to specific areas, fulfills a crucial internal communication role while also addressing environmental concerns around the printing of hard copy materials.
“The internal communications network complements the overall company rebranding project which is based on communication and collaboration,” explained Werner Olsen, solution designer for digital signage at local Scala partner ATEA. “Employees can get relevant information everywhere they go.”
At the Oslo and Bergen headquarters buildings, spanning 85,000 square meters, over 265 screens driven by 228 Scala players are delivering information to over 6,000 DNB employees. The screens are located in reception areas, elevator areas, departments and social areas such as the cafeteria in both buildings.
Christian Lie, senior advisor for digital signage at DNB, says the company hasn’t yet formally measured the impact of the internal network. “However, we know that people notice when we put up new information on the screens. And if people see this information and say it’s relevant, then it’s successful.”
To complete its corporate redesign project, DNB worked in partnership with Norwegian design house Snøhetta, with technical help from Anti, Scala and its local partner ATEA. The revamp included the design of a new logo, new corporate messaging and the opening of five flagship branches throughout Norway.
DNB (dnb.no) is Norway’s largest financial services group and one of the largest in the Nordic region in terms of market capitalisation. The Group offers a full range of financial services, including loans, savings, advisory services, insurance and pension products for retail and corporate customers. DNB’s bank branches in Norway, in-store postal and banking outlets, Internet banking, mobile services and international offices ensure that we are present where our customers are.
Atea (atea.no) is the leading Nordic and Baltic supplier of IT infrastructure with approximately 6,500 employees. Atea is present in 84 cities in Norway, Sweden, Denmark, Finland, Lithuania, Latvia and Estonia. Atea delivers IT products from leading vendors and assist its customers with specialist competencies within IT infrastructure services with its approximately 3,700 consultants and 7,500 technology certifications.