Search-based digital marketing agency Spannerworks, is teaming up with new parent company, iCrossing, to deliver their first campaign for independent travel specialist STA Travel.
The campaign will deliver global search engine optimisation for the travel brand, to help drive more customers and bookings through natural search rankings.
Spannerworks will first implement a tactical campaign to optimise STA Travel’s global web platform, which caters for 450 branches spread over 85 countries. This will ensure that the site is structured for and accessible to search engines.
Secondly, working in conjunction with iCrossing, Spannerworks will execute regional search engine optimisation strategies in the key UK and US territories.
iCrossing will cover STA Travel’s North American requirements, allowing Spannerworks to focus on natural search optimisation for the UK, which will include search term profiling, content optimisation and an ongoing link strategy to help drive STA Travel’s online visibility.
Arjo Ghosh, chief executive of Spannerworks comments: “Our experience in the travel sector is well known, but working with STA Travel has allowed us to utilise the strength of our new offering as an iCrossing company. This global reach gives large organisations the ability to access their online audience on a truly worldwide scale.”
Craig Hepburn, global webmaster of STA Travel, adds: “At STA Travel we work with a web-savvy audience that needs to be able to find our information easily. Optimising our global online brand is one of our top priorities and Spannerworks offered both the capability and scope to achieve this.”
Spannerworks is a search-based digital marketing agency, specializing in natural search optimization, paid search and social media. The company was founded in the U.K. in 1997 and acquired by U.S. digital marketing agency iCrossing in February 2007. Spannerworks has proven expertise in the retail, automotive, financial and travel sectors. Its current clients include Best Western Hotels, HBOS and BT.
iCrossing is a different kind of digital marketing agency committed to people’s desire to find. The company develops online campaigns, programs and experiences designed to help people find what they are searching for. Through a proven combination of talent and technology, iCrossing helps its global client base – including 32 Fortune 500 companies such as The Coca-Cola Company– find solutions for complex digital marketing challenges. Founded in 1998, the company has 350 employees worldwide. iCrossing is headquartered in Scottsdale with offices in Atlanta, Chicago, Dallas, New York, San Francisco and Brighton, UK.
About STA Travel
STA Travel is the world's largest travel organization for students and young people. Founded in 1979 by acquiring assets from the bankruptcy of AUS Student Travel in Australia including their successful UK company (trading since 1976). Over time it has acquired or started other operations so today it operates from 92 countries. The oldest legal entity in the Group is that of Austria (formerly Oekista 1950); Germany (SRID 1955) and Switzerland (SSR Travel 1962).