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McRae and Company Release New eBook on the Rise of the Marketer - McRae&Co, a marketing automation firm based in Glasgow, is releasing a new ebook. It is titled Strategic Demand Generation: The Essential Components and focuses on the rise of the modern marketer - McRaeAndCompany.co.uk
McRae and Company Release New eBook on the Rise of the Marketer

 

PRZOOM - /newswire/ - Glasgow, Glasgow City, Scotland, 2015/05/18 - McRae&Co, a marketing automation firm based in Glasgow, is releasing a new ebook. It is titled Strategic Demand Generation: The Essential Components and focuses on the rise of the modern marketer - McRaeAndCompany.co.uk.

   
 
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Glasgow- based marketing automation firm, McRae&Co, is releasing a brand new ebook. Titled Strategic Demand Generation: The Essential Components, it details the unstoppable rise of the modern marketer. The ebook is set for release within the next week on the McRae&Co website and via email to existing followers of the company’s content.

The book will include chapters on the new era of marketing, the role of traditional CRM, and increasingly relevant topics like buyer consumerisation and lead management. However, the overarching theme of the book is the rise of the marketer, as heralded by a recent study in the Economist.
Among other things, the study findings indicate that 80% of CMOs are planning to invest in customer engagement technology in the next three to five years. This heralds a new era for marketing professionals, and McRae&Co feels that the time is right to distribute an in-depth examination of the new B2B marketing environment.

About McRae&Co

McRae&Co (mcraeandcompany.co.uk) has been around since 2004, and has a long history of innovation in the fields of demand generation and marketing automation. Located in Glasgow’s West End, McRae&Co serves both local and international clients, providing a range of services to businesses hoping to increase their B2B customer base and raise their industry profiles.

 
 
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Agency / Source: McRae & Company (McRae&Co)

 
 

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McRae and Company Release New eBook on the Rise of the Marketer

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Contact: Mary Dowds - McRaeAndCompany.co.uk 
+44(0)14 1339 1653 contact[.]mcraeandcompany.co.uk
 
PRZOOM / PRTODAY - Newswire Today disclaims any content contained in this article. If you need/wish to contact the company who published the current release, you will need to contact them - NOT us. Issuers of articles are solely responsible for the accuracy of their content. Our complete disclaimer appears here.
IMPORTANT INFORMATION: Issuance, publication or distribution of this press release in certain jurisdictions could be subject to restrictions. The recipient of this press release is responsible for using this press release and the information herein in accordance with the applicable rules and regulations in the particular jurisdiction. This press release does not constitute an offer or an offering to acquire or subscribe for any McRae & Company (McRae&Co) securities in any jurisdiction including any other companies listed or named in this release.

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