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PPG Introduces POWERCRON ADVANTEDGE Electrocoat in North America - Metal-free catalyst technology provides environmental, performance advantages -
PPG Introduces POWERCRON ADVANTEDGE Electrocoat in North America


PRZOOM - /newswire/ - Pittsburgh, PA, United States, 2015/05/12 - Metal-free catalyst technology provides environmental, performance advantages - NYSE: PPG

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PPG Industries’ industrial coatings business has introduced POWERCRON ADVANTEDGE™ electrocoat (e-coat), a next-generation high-edge cationic-epoxy product, in North America.

Originally formulated to achieve REACH (Registration, Evaluation, Authorization and Restriction of Chemicals) compliance in Europe, Powercron AdvantEdge e-coat is formulated with a proprietary metal-free catalyst that eliminates the need for dibutyl tin and other scarce or restricted heavy metals as a catalyzing agent.

Bob Enzerra, PPG product manager, electrocoat products, said Powercron AdvantEdge e-coat can help appliance, automotive and heavy-duty equipment manufacturers and other metal finishers gain a competitive edge, both in terms of environmental compliance and product performance.

“While other electrocoat manufacturers have developed new catalyzing technologies that do not require dibutyl tin, all still demand the use of alternative metal feedstock that is limited in supply and availability and highly vulnerable to price fluctuation,” he explained. “By formulating and synthesizing a catalyst that is environmentally advanced and abundant, PPG can help protect customers from future legislative and supply challenges outside their control.”

Specifically engineered for high-edge protection of cut, stamped or formed edges on complex metal parts, Powercron AdvantEdge e-coat offers several performance advantages over e-coats based on conventional metal-based catalyzing technologies. They include cure temperatures as low as 320 F to reduce energy use and related carbon emissions, as well as excellent workability, a smooth film appearance, enhanced throwpower and excellent corrosion resistance.

As the world’s leading coatings company, PPG offers a comprehensive array of e-coat, pretreatment, liquid and powder products for metal finishing to manufacturers in numerous industries. In addition to providing a broad range of industrial coatings and a full spectrum of color choices, PPG backs its products with industry-leading technical expertise delivered through an international customer support network. With more than 50 years of experience in e-coat, PPG has the expertise to solve the industry’s toughest corrosion challenges.

To learn more about Powercron AdvantEdge e-coat, visit or call 1-888-774-2001.

PPG Industries' vision is to be the world’s leading coatings company by consistently delivering high-quality, innovative and sustainable solutions that customers trust to protect and beautify their products and surroundings. Through leadership in innovation, sustainability and color, PPG provides added value to customers in construction, consumer products, industrial and transportation markets and aftermarkets to enhance more surfaces in more ways than does any other company. Founded in 1883, PPG ( has global headquarters in Pittsburgh and operates in nearly 70 countries around the world. Reported net sales in 2014 were $15.4 billion.

Bringing innovation to the surface and Powercron AdvantEdge are trademarks of PPG Industries Ohio, Inc.

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Agency / Source: PPG Industries, Inc.


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PPG Introduces POWERCRON ADVANTEDGE Electrocoat in North America

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PPG Industrial Coatings | Electrocoat (e-coat)
Contact: Sharon Bird - PPG Industrial Coatings 
724-274-3845 sbird[.]
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