Verint® Systems, Inc. today announced the addition of gamification to its customer engagement optimization portfolio. This new enterprise software solution is designed to drive employee engagement and in turn, improve sales, customer service, social collaboration and training as well as help employees achieve both personal performance goals and corporate objectives.
Gamification is the process of using game mechanics and game thinking in non-gaming contexts and in a business setting to engage users to solve problems in a fun and productive way. With Verint Gamification™, game mechanics are applied to drive employee engagement, communicate goals, measure and acknowledge achievements, inspire collaboration and motivate teams.
Gamification Advances Employee Engagement and Corporate Performance
Verint Gamification helps organizations create unique, personalized employee work environments and better ways to foster, track and acknowledge performance improvement and success on an individual level, as well as from a team, group and enterprise perspective. The software is designed to transform the process of acquiring, maintaining and improving the skills, knowledge and behaviors necessary for employees to successfully perform their job functions.
The next-generation gamification solution goes beyond badges and leaderboards to leverage rich game narratives that provide clear calls-to-action and a renewed focus on accountability toward personal and shared performance metrics, on-the-job mastery, and heightened customer interactions driven by engaged employees. It can be deployed rapidly in organizations and facilitate accelerated time to benefit as a true business application in lieu of a toolkit-oriented gamification approach requiring additional services, resources and time.
“Verint is pleased to offer and support a full-fledged gamification solution as part of our broader customer engagement optimization portfolio,” says Oren Stern, senior vice president, product strategy, Verint Enterprise Intelligence Solutions™. “Gamification is a logical and natural extension to our existing portfolio, and carries strong synergies across our customer analytics, engagement management and workforce optimization solutions.”
The new gamification solution embeds technology from GamEffective into the Verint portfolio, which also includes Verint Performance Management™ products, such as scorecards, Verint eLearning™ and Verint Coaching™. This is also in addition to complementing the Verint Enterprise Feedback Management™ voice of the employee solution. It leverages employee performance data from these applications to engage employees in challenging, yet fun and competitive simulations to improve desired skills, behaviors and performance outcomes. With flexible game rules, users can easily configure the solution to meet their organizations’ unique requirements, all without custom coding.
While engaging employees, it also maintains a focus on team building. Additionally, it features personalized and non-competitive leaderboards, raffles, boosters and ad-hoc competitions and can deliver gamified simulations, quizzes, surveys or polls, along with embedded videos and presentations.
Gamification also can have a measurable impact on sales, knowledge collaboration, training, quality, and customer engagement. Through smarter engagement in sales scenarios, it provides guidance toward activities to achieve desired outcomes. Knowledge collaboration fosters the sharing of best practices, and using and contributing to a growing knowledge base. Training examples include onboarding new hires, and providing refresher training for new product launches, programs and policies. Its quality focus helps reduce errors in work both front- and back-office operations. And in customer engagement, it helps lead customers to desired actions on websites, social forums, or to respond to surveys, and likewise, to heighten customer loyalty.
Verint Gamification became available in January of this year.
About Verint Systems, Inc.
Verint® (verint.com) is a global leader in Actionable Intelligence®, which has become a necessity in a dynamic world of massive information growth. By empowering organizations with crucial insights, Verint solutions enable decision makers to anticipate, respond and take action, and make more informed, effective and timely decisions. Our solutions are designed to address three important areas of the actionable intelligence market: customer engagement optimization; security intelligence; and fraud, risk and compliance. Verint’s vision is to create A Smarter World with Actionable Intelligence®, and today, more than 10,000 organizations in over 180 countries including over 80 percent of the Fortune 100 already benefit from this vision.
This press release contains forward-looking statements, including statements regarding expectations, predictions, views, opportunities, plans, strategies, beliefs, and statements of similar effect relating to Verint Systems Inc. These forward-looking statements are not guarantees of future performance and they are based on management's expectations that involve a number of risks and uncertainties, any of which could cause actual results to differ materially from those expressed in or implied by the forward-looking statements. For a detailed discussion of these risk factors, see our Annual Report on Form 10-K for the fiscal year ended January 31, 2015 and other filings we make with the SEC.The forward-looking statements contained in this press release are made as of the date of this press release and, except as required by law, the Company assumes no obligation to update or revise them or to provide reasons why actual results may differ.
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