NCR Corporation, the global leader in consumer transaction technologies, and Cathay United Bank (“CUB”) have jointly won the award for “Best ATM and Kiosk Project” at the Asian Banker Technology Implementation Awards 2015, for the successful implementation of NCR’s innovative APTRA Connections software across its automated teller machine (“ATM”) network. The solution offers personalized ATM transactions to increase customer satisfaction in a highly efficient and low cost way. NCR also partnered with Pershing Systems Corporation, a renowned information technology reseller in Taiwan, on this project.
The solution enables CUB to recognize their customers and display a personalized greeting message. Customers can customize their ATM menu by pre-selecting favorite transaction options that include their usual cash withdrawal amount, bank transfer, QR Code scanning, bill payment options such as life insurance loan and payment, donation and auctions. The solution makes customers live easier with fewer screens to navigate and save time as much as 33 percent faster than a typical transaction. NCR APTRA Connections is now running on more than 500 ATMs from NCR and other vendors.
Considered the most prestigious of its kind, the awards are widely recognized by the financial services industry in the Asia Pacific region. The awards program is designed to identify emerging best practices in technology implementations as well as to identify implementation goals and challenges from which other banks and vendors can learn. Based on a rigorous three-month selection process by a panel of advisors formed by industry leaders and academics, the winning entries are evaluated on evidences of innovation including new concepts, new technologies or creative concepts that distinguishes the project.
“We are extremely delighted in winning this prestigious award, which has reaffirmed our commitment in bringing personalized services to our customers. Today’s consumers are pressed for time and it is our goal to deliver a more unique and faster ATM transaction experiences to our customers. As soon as we rolled out the NCR solution, we have received positive customer feedback, and there is a significant increase in the number of customers who pre-select their favorite transactions every month,” said Chang-Li Cao, deputy general manager of Cathay United Bank. “I would like to extend our thanks to NCR’s professional services team who has demonstrated a high level of professionalism during the rollout. NCR APTRA Connections is easy to integrate with our information system, allowing us to offer time-to-market transactions or services with maximum efficiency and minimal cost.”
“Making every consumer transaction an exceptional experience is how NCR works with each of our bank customers. This award has further demonstrated the unique strength of NCR’s technology in empowering us to deliver unique consumer experiences with our bank customers,” said Gary Miao, president of NCR Greater China. “It is a great honor for NCR to partner with Cathay United Bank and Pershing in achieving such a remarkable result. With our joint efforts, Cathay United Bank can truly capture customer preferences to deliver highly personalized messages and services.”
About Cathay United Bank
Cathay United Bank (cathaybk.com.tw) was founded on 20 May, 1975 with a history of 39 years. It operates 165 branches in Taiwan, 10 overseas branches, and five representative offices with over 8,000 staff and a capital of NT$67.1 billion.
About NCR Corporation
NCR Corporation (ncr.com |ncrsilver.com) is the global leader in consumer transaction technologies, turning everyday interactions with businesses into exceptional experiences. With its software, hardware, and portfolio of services, NCR enables more than 550 million transactions daily across retail, financial, travel, hospitality, telecom and technology, and small business. NCR solutions run the everyday transactions that make your life easier.
NCR is headquartered in Duluth, Georgia with approximately 29,000 employees and does business in 180 countries. NCR is a trademark of NCR Corporation in the United States and other countries.