An innovative group behind a number of creative campaigns for one of the world’s leading wireless and networking brands, has been nominated for a prestigious industry award.
The marketing team at TP-LINK UK has been shortlisted for Best Marketing Team in the Computer Reseller News (CRN) Sales and Marketing Awards. Other contenders for the IT channel and distribution marketing award include Microsoft and Cisco.
The team has recently executed a number of highly creative print and online campaigns, including easy-to-grasp incentivised supply chain promotions, animated digital outreach, plus a hugely successful internal ‘sticker book’ initiative aimed at helping accounts and sales staff break into new markets.
A partnership with eSports organisation Team Dignitas, whose online tournaments are watched by millions, also saw the team tackling the issue of poor wireless gaming experiences with advice and tips, via the online platform.
Nelson Qiao, Assistant General Manager, TP-LINK UK Ltd comments,“Being shortlisted is a great achievement for the whole team, we try to inject an element of personality and fun into our campaigns to help them resonate with TP-LINK partners and customers. We always try to go that extra mile to help people understand the importance of networking.”
Martin Sherwood, Marketing Manager, Exertis, Ireland’s largest distributor of IT and Home entertainment products, says,“When TP-LINK come up with a product launch or promotion, we know it has been thought through for all channels and will be straightforward for us to implement with our internal systems.”
The winner of the awards will be announced on 2nd July. The full marketing team comprises: Emma Lattimer, June Deng, Mike Godfrey, Ele Rocca, Charlie Tate, MiaoMiao Hu.
TP- LINK (tp-link.com) is a global provider of SOHO and SMB networking products and the world’s No.1 provider of WLAN and broadband CPE devices, with products available in over 120 countries to tens of millions customers. Committed to intensive R&D, efficient production and strict quality management, TP- LINK continues to provide award-winning networking products in Wireless, ADSL, Routers, Switches, IP Cameras, Powerline Adapters, Print Servers, Media Converters and Network Adapters for Global end-users.
TP-LINK is a registered trademark of TP-LINK Technologies Co.