Increasing procedure volumes have been fuelling the adoption of custom procedure trays and packs (CPTP) in Western and Eastern Europe. In part, the expanding aging population, which is more likely to develop chronic wounds as they have more medical issues affecting their general health and mobility, has been responsible for the growth in procedures and the resultant expansion of the CPTP market.
New analysis from Frost & Sullivan, Western and Eastern European Custom Procedure Trays and Packs (CPTP) Market, finds that the market earned revenues of $769.4 million in 2014 and estimates this to reach $1131.4 million in 2019. The study covers surgical and minor procedure trays and packs.
CPTP offer off-the-shelf convenience to hospitals, lower costs, and lead to more efficient operating rooms (ORs) with faster turnaround times between operations. Additionally, these products enable inventory reduction, easy storage, and simplified delivery schedules.
“In Western and Eastern Europe, single-use CPTP have particularly gained traction due to the stricter enforcement of infection-control measures within the hospital environment,” said Frost & Sullivan Healthcare Senior Research Analyst Parthasarathy Raghava. “For hospitals in these regions, these kits have been a natural choice as they ensure both compliance with safety standards and control over nosocomial and iatrogenic infections in the OR.”
However, with more hospitals involved in greening the OR, the future will see an emphasis on reusable and reprocessable kits rather than single-use or disposable kits. Thus, market participants that provide comprehensive CPTP services as well as reprocessing and serialization services will be in the best position to acquire new customers.
Nevertheless, certain challenges will continue to trouble market participants in Western and Eastern Europe. For one, the lack of standard regulations mandating the adoption of procedure packs will curtail usage rates in these regions. Furthermore, new entrants’ tendency to undercut prices to strengthen their foothold in the market will create pricing pressures and dampen overall market revenues.
“To remain competitive, market participants in Western and Eastern Europe will have to find a sweet spot between customizing trays and packs according to end-user preferences and standardizing these products to control costs,” noted Raghava. “Perhaps, standardizing only basic commodity items in packs is an appropriate starting point for CPTP providers to achieve these ends.”
Western and Eastern European Custom Procedure Trays and Packs (CPTP) Market is part of the Advanced Medical Technologies Growth Partnership Service program. Frost & Sullivan’s related studies include: Western European Percutaneous Coronary Intervention (PCI) Devices Market, Western European Infant Care Solutions Market, Global Orthopaedic Implant Market, and Global Wound Care Market Outlook. All studies included in subscriptions provide detailed market opportunities and industry trends evaluated following extensive interviews with market participants.
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