PRZOOM - /newswire/ -
Farnborough, Hants, United Kingdom, 2007/03/12 - Commencing in July with the publication of the Farnborough directory, the Thomson Local will become ‘The Book’.
Thomson Local has announced it is re-branding its famous blue classified directory.
Announcing the launch, Max Alexander, Chief Executive Officer, Thomson Local, said: “The aim of the re-brand is to stand out from our competitors and give people a tangible reason to choose The Book over other directories. The Book will engage users and make the process of finding businesses easy, enjoyable, and combined with our Nectar partnership, rewarding.
“We conducted an extensive research programme to ensure that The Book is appealing to consumers in terms of both design and content. It was very important for us to stay blue and maintain our heritage with the cat; the new Thomson cat is a modern take on the character from our eighties directories.”
In a break from traditional directory content, The Book’s tone is informal, chatty and has an added emphasis towards the company’s partnership with Nectar.
Alexander continued: “We have given The Book a personality; it is like a friend, it ‘talks’ to you as a friend would, it is as helpful as friends are, it even gives you presents; Nectar points. This strengthens our local, warm brand identity.
“Directories can be perceived as dull, staid and bloated; everything The Book is not. Ultimately, by giving more to our users, we will generate more calls for our customers.”
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About Thomson Directories
Thomson Directories has been operating for over 25 years and has established itself as the leading Local directory publisher in the UK. Today, the directory is available both in print and online with the launch of ThomsonLocal.com in 2003.
Thomson Directories produce 173 editions of The Book, delivered free of charge to over 22 million homes and businesses throughout the UK. Each week The Book directories are used by 6 million people and generate 15 million business referrals. Following the partnership formed in 2006, The Book is the only classified directory that rewards people with Nectar points for calling businesses listed in the Thomson Local.
ThomsonLocal.com is powered by the most comprehensive database of its kind in the UK with over 1.8 million businesses listed and additional content provided. With a variety of online advertising options, Thomson Directories’ tailor-made packages help promote businesses to an online audience that makes over 200 million searches a month across its partner network, which includes Google, MSN and Up My Street.
Through its Business Strata division, Thomson Directories provide highly accurate and effective B2B data lists for direct mail, telemarketing and opt-in email marketing campaigns. Business Strata’s range of data list services ensure the best possible lead generation.
With its head office in Farnborough, Hampshire, Thomson Directories employs over 500 head office staff and a further 500 employees located at 10 regional sales offices throughout the UK.