Free press releases distribution network?

More news: Direct Marketing
Agency / Source: LazBro, Inc.

Check Ads Availability|e-mail Article


Are you the owner of this article?, Turn it PREMIUM with your LOGO instead - and make it 3rd party Ads-Free! within the next hour!



LazBro and Opt-Intelligence Partner to Launch Email List Growth Tool
 for IBM Silverpop Users
 - “Grow My List” Enables Marketers using IBM Silverpop to Grow Lists and Deploy Emails Quickly and Efficiently - EmailPlayground.com / Opt-Intelligence.com
LazBro and Opt-Intelligence Partner to Launch Email List Growth Tool
 for IBM Silverpop Users


 

PRZOOM - /newswire/ - Los Angeles, CA, United States, 2015/03/02 - “Grow My List” Enables Marketers using IBM Silverpop to Grow Lists and Deploy Emails Quickly and Efficiently - EmailPlayground.com / Opt-Intelligence.com.

   
 
Your Banner Ad Here instead - Showing along with ALL Articles covering Direct Marketing Announcements

Replace these Affiliate Programs at ANYTIME! Your banner here within the next hour. Learn How!


 

LazBro, Inc., a full-service digital marketing agency and technology company, and Opt-Intelligence (OI), the leading email list growth provider, today announced Grow My List, a new product that enables IBM Silverpop customers to more effectively grow and manage their email subscriber databases via an opt-in advertising media buying module, enabling marketers to send targeted email communications to individuals engaging with the brand for the first time.

The new feature combines OI’s roots in email list growth services and LazBro’s Email Playground Platform, a tool that allows non-technical team members to create and schedule emails to send from the Silverpop platform. With the addition of the Grow My List tool to Email Playground, Silverpop customers are now empowered to grow their lists at regional or national levels, a model that can be especially beneficial to franchise-based organizations.

“New email subscribers are a key component of successful digital marketing programs,” said Loren McDonald, Vice President of Industry Relations at Silverpop, an IBM company. “It’s imperative that databases do not remain stagnant, as new subscriptions can result in new revenue. Prior to acquiring an individual’s email address, marketers are limited in ways they can interact with an audience. By offering new ways for prospective customers to subscribe opposed to something like the traditional newsletter sign-up individuals interested in a brand are more likely to engage. The way customers and prospects interact with businesses has changed, so the way marketers engage should shift as well.”

“Email Playground is especially useful for organizations with distributed workforces or franchisees that want to allow their teams to independently manage their local and regional marketing efforts,” said Jennifer Lazarus, President of LazBro. “The Grow My List module allows corporate marketing departments to empower their franchisees by providing a tool for managing their local and regional media buying."

OI enables technology partners and email service providers to offer advanced email list growth capability directly to their clients. The OI API includes ad creation and offer tools, auto responder welcome emails, plus detailed reporting and data transfer for new subscribers.

“Opt-Intelligence helps business of all sizes seeking ways to add scale to their email marketing efforts,” said Craig Anderson, President and COO of Opt-Intelligence. “As marketing departments continue to become de-siloed, it’s necessary for teams to leverage ways to work more collaboratively.”

“As the producer of more than 40 home show events across North America, it is critical for us to find new ways to extend our reach and expand our audience,” said Joanne Carry, Digital Marketing Director at Marketplace Events. “The Grow My List feature will help use more effectively reach our demographic using Opt-Intelligence’s email subscriber acquisition, allowing us to deliver even more targeted and individualized email communications via the Silverpop platform.”

About Silverpop, an IBM Company

Silverpop (silverpop.com), an IBM Company, is a cloud-based digital marketing provider that offers email marketing and lead management solutions. Silverpop Engage uses customer data and individual behaviors, collected from a variety of sources, to inform and drive personalized interactions in real time. By providing deep, behavior-based customer insights and an intuitive engagement engine, Silverpop reduces the complexity of omnichannel marketing and enables exceptional experiences for customers across the entire buyer journey. As part of IBM’s ExperienceOne integrated portfolio, Silverpop will help convert prospects into loyal customers through more relevant one-to-one interactions. Silverpop is trusted by more than 5,000 brands around the globe.

About LazBro, Inc.

LazBro, Inc. (lazbro.com) is a full-service digital marketing agency headquartered in Los Angeles with offices in London and Johannesburg. Founded in 2003, LazBro specializes in all things digital: design, development, media planning and buying, social media, search and email marketing for web and mobile. With a robust team of digital marketing veterans, LazBro provides big agency experience with boutique agency service. LazBro's philosophy of "Relax. We've Got This"® provides digital marketing clients peace of mind from the research phase to the reporting stage.

About Opt-Intelligence

Founded in 2003 (opt-intelligence.com), Opt-Intelligence is an industry pioneer and the most advanced online advertising exchange dedicated to the user opt-in experience. Opt-Intelligence creates engagement ad units that support email list growth for the world’s leading marketers as well as thousands of small businesses and which enable publishers to create powerful revenue streams and add value to the customer experience. With its advanced, real-time ad-targeting, automated optimization capabilities, and simple self-service toolkit, Opt-Intelligence provides programmatic excellence for subscriber acquisition powered by world- class data. Opt-Intelligence offers the smartest, most reliable way to make conscious connections with consumers and provide a quality user experience.

 
 
Your Banner Ad Here instead - Showing along with ALL Articles covering Direct Marketing Announcements

Replace these Affiliate Programs at ANYTIME! Your banner here within the next hour. Learn How!


 

Agency / Source: LazBro, Inc.

 
 

Availability: All Regions (Including Int'l)

 

Traffic Booster: [/] Quick PRZOOM - Press & Newswire Visibility Checker

 

Distribution / Indexing: [+]

 
 
# # #
 
 
  Your Banner Ad showing on ALL
Direct Marketing articles,
CATCH Visitors via Your Competitors Announcements!


LazBro and Opt-Intelligence Partner to Launch Email List Growth Tool
 for IBM Silverpop Users


Company website links NOT available to basic submissions
It is OK to republish and/or LINK any newswire for any legitimate media purpose as long as you name PRZOOM - Press & Newswire and LINK as the source.
 
  For more information, please visit:
Is this your article? Activate ALL web links by Upgrading to Press Release PREMIUM Plan Now!
|
Contact: Jake Hamilton - LazBro.com 
323-379-5656 pr[.]lazbro.com
 
PRZOOM / PRTODAY - Newswire Today disclaims any content contained in this article. If you need/wish to contact the company who published the current release, you will need to contact them - NOT us. Issuers of articles are solely responsible for the accuracy of their content. Our complete disclaimer appears here.
IMPORTANT INFORMATION: Issuance, publication or distribution of this press release in certain jurisdictions could be subject to restrictions. The recipient of this press release is responsible for using this press release and the information herein in accordance with the applicable rules and regulations in the particular jurisdiction. This press release does not constitute an offer or an offering to acquire or subscribe for any LazBro, Inc. securities in any jurisdiction including any other companies listed or named in this release.

Direct Marketing via RSSAdd NewswireToday - PRZOOM Headline News to FeedBurner
Find who RetweetFollow @NewswireTODAY



Are you the owner of this article?, Turn it PREMIUM with your LOGO instead - and make it 3rd party Ads-Free! within the next hour!




Read Latest Press Releases From LazBro, Inc. / Company Profile


Read Direct Marketing Most Recent Related Press Releases:

Goodstuff Communications & House of Fraser Awarded 'Best in Show’ At The MMA’s UK Smarties Awards for Their ‘View From The Red Carpet' Mobile Campaign
AOL’s Tim Armstrong and Top Brand Leaders from General Motors, Lenovo, Chatbox and Allstate to Take the Stage at Mobile Marketing Association’s Annual
Agil Technologies Announces the Launch of agility - The SaaS Marketing Collaborative Platform
Relevancy and Trust Key to Becoming a Best Friend Brand Says Silverpop
Keono Partners with LashBack to Ensure Email Compliance, Safeguard Brand Reputation
MMA Announces Powerhouse 2016 Global Smarties Jury of Leading Brand Marketers and Agencies
Selligent Included in Mobile Engagement Automation Solutions Report by Independent Research Firm
MMA Appoints Five New Brand Leaders to The North American Board of Directors
MMA Appoints Major Consumer Brands to Global Board of Directors
Core Web Networks to Launch Bulk SMS Packages for Small Businesses

Boost Your Social Network
& Crowdfunding Campaigns


LIFETIME SOCIAL MEDIA WALL
 
NewswireToday Celebrates 10 Years in Business
Find business coaching, life coaching, executive coaching and corporate coaching, best selling coaching books, ...



PREMIUM Members


Visit  JobsWare.com

Visit  La Bella Bakery Artisan Bakery Arizona

Visit  BizJobs.com







 
  ©2016 PRZOOM — Limelon Advertising, Co.
Home | About PRZOOM | Advertise/Pricing | Contact | Investors | Privacy/TOS | Sitemap | FRANCAIS
newswire, PR free press releases distribution service magazines engine news alert newsroom press room breaking news public relations articles company news alerts newswiredistribution ezine bizentrepreneur biznewstoday digital business report market search pr firms agencies reports distri-bution today investor relation successful internet entrepreneur newswire distribution prtoday.com freenewswiredistribution asianewstoday bizwiretoday USA pr UK today