Pegasystems, Inc., the software company empowering the world’s leading enterprises with strategic business applications, and T3, a top-ranked independent digital innovation agency, today announced the launch of a multi-million dollar brand awareness campaign. The multi-media campaign “Pega Can - Can Salesforce?” hits national business media outlets beginning today, March 2.
Directed at C-suite executives in customer service, sales and marketing, the campaign is designed to challenge the status quo, showcase changes in the industry and build awareness for Pega and its highly successful suite of Customer Relationship Management (CRM) applications.
“The CRM market is changing, and it’s breaking down into segments. There are applications, including Salesforce.com, which we believe are well-suited for the lower end of the market. For more strategic applications, where flexibility and scale are critical, there’s Pega,” said Pega Chief Marketing Officer Robert Tas. “There’s a dialogue happening among customers in the industry about this shift. This campaign puts the spotlight on that dialogue and the questions customers are asking today. It is designed to raise awareness of Pega and our applications, which are used by many of the world’s leading brands to drive business transformation and solve complex customer engagement challenges.”
The campaign includes print, online and video creative that highlights Pega’s agile suite of CRM applications and focuses on key differentiators. The campaign is part of a broader marketing initiative to raise overall awareness for Pega including a specific landing page (pega.com/can) where customers can view comparative check lists, a white paper, analyst reports and examples of Pega’s customer successes.
The campaign content will be available across a number of traditional, digital and social media platforms, including The Wall Street Journal, Forbes, Fortune, Bloomberg Businessweek, IDGTechNetwork, Mashable, LinkedIn and Twitter. It will also include a number of content integration programs with business media including Fortune, Bloomberg and Forbes.
“Pega was looking for a way to stand out from its chief competitor and bring to light the conversation that’s happening in the industry,” said T3 Chief Creative Officer Jay Suhr. “This campaign achieves that with a clear message that connects C-suite executives, business owners, marketing and sales leaders and other decision makers to the brand and the value its software delivers.”
Pegasystems (pega.com) develops strategic applications for sales, marketing, service and operations. Pega’s applications streamline critical business operations, connect enterprises to their customers seamlessly in real-time across channels, and adapt to meet rapidly changing requirements. Pega’s Global 500 customers include the world’s largest and most sophisticated enterprises. Pega’s applications, available on-premises or in the cloud, are built on its unified Pega 7 platform, which uses visual tools to easily extend and change applications to meet clients’ strategic business needs. Pega’s clients report that Pega gives them the fastest time to value, extremely rapid deployment, efficient re-use and global scale.
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