Based on its recent analysis of the fibre-optic convergence service market, Frost & Sullivan recognises ipNX with the 2014 Nigerian Frost & Sullivan Award for Competitive Strategy Innovation and Leadership. The company has consistently remained ahead of the technology curve by implementing forward-looking growth and market penetration strategies. Its deployment of fibre to the home (FTTH) broadband infrastructure has positioned it as an innovation leader in the Nigerian market.
ipNX delivers a range of communications services on its Internet Protocol (IP) network via fibre and microwave radio communications technologies. In 2013, it was the first Nigerian network provider to deploy a FTTH network covering the three major cities of Lagos, Abuja and Port Harcourt in Nigeria.
“The launch of ipNX’s FTTH networks placed Nigeria in a league of a select group of African countries offering the FTTH network technology,” said Frost & Sullivan Research Analyst Naila Govan-Vassen. “The bandwidth upgrade also improved customer experience with the company’s fibre optic service (FOS) and eventually, strengthened the ipNX brand and position as a market leader.”
ipNX has astutely overcome the challenges associated with the lack of reliable power supply by employing gigabyte passive optic network (GPON). The architecture uses passive (unpowered) optical splitters between ipNX’s point of presence and the customer’s location. As there is no active device that depends on power, this architecture incurs lower costs on equipment than point-to-point architectures.
Meanwhile, as the high costs of Right Of Way (ROW) were translating to high broadband service costs for customers, ipNX strategically sought to lower costs by spear-heading an advocacy group that obtained the government’s buy-in. This decision paid off, with ROW charges decreasing drastically from $300 to $50 per metre and ultimately, enabling the company to offer reliable and more cost-effective services to customers.
“In addition to its FOS package, ipNX launched its IP Television (IPTV) in 2014, which means that consumers get a consolidated bill for Internet, telephony and IPTV services,” remarked Govan-Vassen. “This service will make the company Nigeria’s first multi-service operator to deliver Triple-play services (Internet, television and telephony).”
ipNX has built a content delivery platform and network infrastructure with enough capacity to retransmit and distribute both live TV and video on-demand content in an exceptionally reliable, secure and efficient manner. Significantly, customers will be able to enjoy uninterrupted service, as ipNX TV runs on fibre-optic cable technology, which, unlike satellite service, is not affected by rainfall and other inclement weather conditions.
The company ensures that it creates a seamless service experience at all times by establishing numerous feedback mechanisms. It has a call centre that runs 24x7, and the calls are reviewed every month to glean data regarding customer patterns. Furthermore, to ensure transparency, the company has an intranet portal and video conferencing (tele-presence) platform, which its executive team uses to communicate with employees internally.
For distinguishing itself in the fibre-optic convergence service market by being the first-to-market with FTTH technologies, ipNX has earned the 2014 Competitive Strategy Innovation and Leadership Award in the Nigerian market
Each year, Frost & Sullivan presents this award to the company that has leveraged competitive intelligence to successfully execute a competitive strategy that results in stronger market share, competitive brand positioning and customer satisfaction.
Frost & Sullivan Best Practices awards recognize companies in a variety of regional and global markets for demonstrating outstanding achievement and superior performance in areas such as leadership, technological innovation, customer service and strategic product development. Industry analysts compare market participants and measure performance through in-depth interviews, analysis and extensive secondary research to identify best practices in the industry.
ipNX is a wholly indigenous Nigerian company and one of the leading ICT service providers in Nigeria with exceptional reputation for delivering reliable broadband connections to both business and residential consumers in key Nigerian cities such as Lagos, Abuja, Port-Harcourt, Ibadan, Kano etc.
The company started business in 2001 as an Internet Service Provider (ISP) serving the needs of only enterprise customers but has gradually transformed into a full blown multi-service network operator providing data connectivity, telephony, video, television and numerous other ICT services to both business and residential consumers.
As leading technology innovator in Nigeria’s ICT market, ipNX is currently pioneering the development of a fibre to the home (FTTH) broadband network infrastructure that is being built to provide not just high speed internet connections but also high definition fixed voice telephony, television and a bouquet of other media and entertainment services
The FTTH network is expected to pass over eight hundred homes in Nigeria by the end of 2017.
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