Aneela Rose PR (ARPR) has won a two-way pitch for Woburn Safari Park in Bedfordshire, an award winning family leisure attraction with over 1,000 wild animals including lions, tigers and bears.
ARPR will be working on an eight month seasonally focused PR campaign to promote the park to UK audiences via print, online and broadcast coverage in the leisure, tourism, conservation, education, national and regional media as well as working with Woburn Safari Park’s in-house team to integrate the social media strategy.
Commenting on the appointment, Woburn Safari Park’s Leisure Marketing Manager, Abigail Crowley said: “Aneela Rose PR was a natural choice for us. The team has a clear passion for PR, which is complemented with their excellent commercial approach and creative flair. They impressed us with their ideas and experience in the leisure and tourism industry. We are very much looking forward to working with them.”
• ARPR established in 2004, based in Burgess Hill, West Sussex, specialist B2B agency with mainstream consumer experience too.
• Key sectors include Manufacturing, Engineering, Leisure, Tourism & Arts, Charity, Construction & Property. Clients include Tower Bridge, Monument, Guildhall Art Gallery, Vision Aid Overseas, Tracmaster, TR Fastenings, Brighton Dome & Festival.
• Currently 49th out of 500 of the UK’s top Social Media agencies, Finalist in the NatWest Venus Business Awards Sussex 2013 ‘Employer of the Year’ category’ and nominated for ‘Small Business of the Year’, Winner of ‘Success in Business Award’ in 2005 by Anglia Ruskin University.