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Scala Connects the Physical and Virtual Worlds At ISE 2015 - Join Scala at ISE (Integrated Systems Europe) 2015 Hall 8 Booth F195 -
Scala Connects the Physical and Virtual Worlds At ISE 2015


PRZOOM - /newswire/ - Sittard, Netherlands, 2015/02/03 - Join Scala at ISE (Integrated Systems Europe) 2015 Hall 8 Booth F195 -

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“The future is here. The future is now.” We’ve all heard it before (and will hear it again), but now is the time to see things in action and Scala is ready to oblige.

One of the most beneficial things retailers can do is create a unified experience between their in-store and online worlds. This year’s focus is to further enhance the full package of retail, coordinating tools and technologies with customer data findings, to build an engaging and memorable customer experience.

ISE 2015 may be just around the corner, but we want to give you a sneak peek at our line-up anyway:

Scala Solutions

Connected Café
Ordering coffee is now a breeze with our self-serve application. There’s no need for ticket numbers anymore once customers are in the vicinity of the stand, beacon technology will detect their presence and customers can place and transmit their orders to the Barista. When their coffee is ready, customers will be notified via phone notifications and their pictures will show up on the main display. No time lost waiting for your coffee. Enjoy a Cup o’ Joe at the ISE show!

Lift and Learn
Transform your in-store experience right at the Point-of-Sale with Scala’s ‘Lift and Learn’ solution, featuring Adidas Golf footwear. Stretched LCD screens are used to not only entice customers, but also help them compare and learn more information about products. The ‘Lift and Learn’ display is connected to Scala Content Manager system, allowing retailers to make pricing adjustments instantly using POS data across their network from one central location.

Consumer Fling App
In addition, Scala has created a mobile info application. By holding a smart phone near an beacon tagged product, the article info of that product will show up on the smart phone and the shopper can “swipe” that information from their phone to a large playback screen and look at “the bigger picture”.

Style Advisor
Bring a seamless customer experience to your sales floor with the ‘Style Advisor’ interactive display. It works as an assistive selling tool that allows sales associates to trigger outfit styles on two stacked portrait screens from a tablet when customers approach the area. Outfit choices are relevant to customer gender and specific topics such as latest trends, casual basics or a black tie party. The sales associate app also provides additional product information, browses through other style options and help shoppers pick out clothes for the fitting room.

Heat Map
By aggregating data streams related to customer movement with beacon technology, a heat map is generated and made available to management and staff showing where customers are spending their time in-store. This information gives store planners and managers critical information needed to further optimize planograms and resource planning, messaging, and operations.

Corporate Communications
Pick and choose what corporate information you want to see through QR codes and NFC (Near Field Communication). By scanning a QR code or using an NFC enabled device, visitors can now determine what company information is displayed on a 4K NEC screen. They can look for the specific information about the services of the company they are interested in. This is showcased by enabling visitors to choose between various information feeds of one company. They can choose to see the latest projects of the company, news items from the industry, performance indicators of the company and other relevant information.

Each of these solutions will be featured at ISE this year. Stop by the Scala booth (Hall 8 Stand F195) for your personal walkthrough.


Mdina Media to be Scala’s Main Media Player Sponsor at ISE 2015
Mdina Media, a Scala platform partner, has been chosen as Scala’s Main Media Player Sponsor for this important industry event. Mdina Media is a market leader in supplying preconfigured media players able to run Scala applications 24/7. The two companies have been working together for 8 years to offer digital signage solutions of the highest quality.

Complementary and versatile hardware solutions
Mdina Media ( produces media players, the hardware that’s often literally behind digital advertising or messaging screens. Its range of media players can run from 1 to 12 digital screens, and includes popular low-cost video players for single screens. All of its products are embedded solutions based on industrial hardware, and are guaranteed to run non-stop for up to 5 years. Based in Amsterdam, Mdina Media’s clients include an international airport, one of the largest conference centres in Europe and market leading companies in the retail, bank and fast food industry.

About NEC
NEC Display Solutions ( offers the industry’s broadest range of LCD and LED Displays, Projection and video wall solutions. In presenting your brand image via a digital signage medium, trusted NEC quality is crucial in meeting your consistently high standards of performance. Stunning new 4K UHD resolution large format signage displays present content with super-sharp life-like clarity to allow your brand to stand out in a media-rich environment. In partnership with Scala, context-aware and interactive retail signage solutions deliver high impact intelligent content helping to increase dwell time, deliver a personalised shopping experience, build brand loyalty and ultimately achieve sales uplift.

The importance of content and effective content creation for Digital Signage Solutions. Our team of 25 creative designers carefully analyses the needs and goals of the customer. This gives us the opportunity to develop custom-made, unique digital content to target the audience in a convincing way. Each project we have delivered is a new and creative concept that delivers plenty of opportunities to stand out and effectively communicate with your audience. Visit KVINTO ( at ISE2015 Hall 8 Stand F195 (Scala Stand). We would really like to meet you, answer all your questions and show cases from various industries.

About Matrox Graphics
Matrox Graphics, Inc. ( is a global manufacturer of reliable, high-quality ASICs, boards, appliances, and software. Backed by in-house design expertise and dedicated customer support, Matrox Graphics products provide stellar capture, extension, distribution, and display for corporate, retail, education, control room, and other environments. At ISE 2015, Scala stand visitors will see a live demonstration of new Matrox C-Series multi-display graphics cards paired with Scala digital signage software. Matrox C-Series delivers outstanding performance and advanced multi-monitor capabilities for attractive signage installations. Engineering high-quality products since 1976, Matrox technology is trusted by professionals and partners worldwide.

About iBASE
iBASE Technology ( is a leading embedded manufacturer offering long-term supply digital signage players with one to 12 digital outputs. All come with built-in GPU to hardware decode video offering extremely smooth video content playing. Now featuring the state of the art video wall player SI-60E offers 12 HDMI outputs. With its driver driven 4×3 large screen configuration, video wall deployment is now as easy as 123. Each screen has a full HD resolution of 1920×1080. Your content will be played at stunning 1:1 pixel rate. Full range from entry level to mid-range and high performance one, two, four and six digital outputs with support for Windows, Linux and Android platforms, iBASE is your best choice of digital signage players. Please visit us at Hall 8 K210 for more details.

polytouch® interactive kiosk solutions
For more than 30 years Pyramid Computer is the specialist for professional IT solutions. With a strong focus on high performance as well as customized products Pyramid’s portfolio covers Network & Security, Industrial & Imaging and Point of Sale solutions for a wide range of applications.

polytouch® ( is the ultimate interactive kiosk solution for application areas such as POS, hospitality, communication and the banking sector. Thanks to its modularity and flexible design this unique device with the best touch technology is your competitive edge. Whatever your business is, it will be smarter with polytouch®!

About Peerless-AV
AV technology pioneer Peerless-AV ( will be exhibiting exciting new additions to its portfolio of mounts, stands and Emerging Technology solutions in Hall 11, Stand H70 at ISE 2015 and are delighted to be the exclusive mount provider to Scala at the show. New at this year’s show is the Xtreme™ fully sealed, triple display outdoor kiosk, on display outside the Holland entrance of the RAI and powered by Scala. Additionally, visitors will be able to experience the next generation wireless multimedia systems, a range of Video Conferencing stands with improved aesthetics and versatile wall and ceiling mounted linear menu board solutions.

About IAdea
Founded in 2000, IAdea ( is dedicated to the development of cutting-edge commercial-grade digital signage players and integrated displays. IAdea’s products support the W3C SMIL open platform and the HTML5 content standard, allowing system integrators to quickly customize and tailor to individual project requirements. IAdea’s device technologies power many large-scale digital signage projects, offering proven robustness and lowered total cost of ownership (TCO). With offices worldwide, IAdea provides uninterrupted product service throughout the globe.

About Azure Development Solutions Ltd
NetworkTV ( is an IPTV solution that helps your enterprise manage and control live and recorded digital video content. NetworkTV presents a simple-to-use management portal to control IPTV hardware devices such as encoders, tuners, streamers and STB’s. It also provides an integral library facility to help you organise recordings and uploading of your existing pre-recorded content. All content can be tagged with metadata and poster frames to ensure searching for videos is a simple task for your users.
We are partnering with Scala to integrate NetworkTV into Scala’s suite of solutions to provide a number of unique enhancements.

About Scala
Scala ( has a passion for creating intelligent digital signage solutions that move employees, consumers, and products. Driving more than 500.000 screens worldwide, our solutions increase sales, improve brand loyalty, optimize the customer experience, and reinforce business objectives.

Scala is known for its innovation and leveraging best-of-breed technologies such as mobile and predictive analytics to create award-winning solutions that are easy-to-use yet infinitely customizable to meet our clients’ unique needs. Our solutions can be found all over the globe across multiple industries. Our software powers the digital communications of companies like Rabobank, IKEA, Bloomberg, Tommy Hilfiger, Burger King, TMobile, Virgin Megastores, Disneyland Resort Paris, McDonald’s, Warner Bros., Mercedes-Benz, DNB, Hard Rock Hotel, Shell, Esso, Ericsson and IBC-13.

Scala is headquartered near Philadelphia, Pa., with multiple subsidiaries across Europe and Asia, and over 500 partners in more than 90 countries.

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Scala Connects the Physical and Virtual Worlds At ISE 2015

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Scala | ISE 2015
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