PRZOOM - /newswire/ -
New York, NY, United States, 2015/01/19 - Sun Broadcast Group and Lazer Broadcasting announced today that they have entered into a partnership to bring AccuWeather en Español to Lazer’s growing audience group wide - SunBGI.com.
“We are very pleased and honored to add Radio Lazer to our growing lineup of AccuWeather affiliate partners.” said Julio Aponte, COO of Sun Broadcast Group. “Over the last 25 years Alfredo Placensia has shown a strong commitment to bringing only the best programming and information to the Hispanic Market. We here at Sun are thrilled to be joining him and the entire Radio Lazer family in that mission.”
"We are excited to add AccuWeather en Espanol to our network of stations”, said Michael Rivera, Director of Sales at Lazer Broadcasting. "We take informing our audience with best in brand services very seriously and there’s no service more respected or more trusted in the weather space than than AccuWeather."
Sun and AccuWeather teamed up in in 2014 to begin development and distribution of AccuWeather en Español, the nation’s first and only hyper localized weather service by a major weather provider for the Hispanic market.
“AccuWeather is dedicated to providing forecasts with Superior Accuracy™ to listeners everywhere and industry leaders such as Sun and Lazer Broadcasting are essential in reaching new audiences,” Ken Prehl, Director of Radio Services for AccuWeather, Inc. said. “As the largest combined independent radio station network, Sun Latino and Lazer Broadcasting are perfect partners for AccuWeather en Español. We look forward to continuing our work together delivering superior forecasts and the content that listeners have come to expect.”
For more information on AccuWeather en Español contact Ron Rivlin, SVP of Programming and Affiliate Relations at 212-380-9303.
About Sun Broadcast Group
Recently named one of the fastest growing companies in America by Inc Magazine, Sun Broadcast Group (sunbgi.com) is a national radio network reaching over 142 Million monthly listeners through its more than 5,500 affiliates. Headquartered in New York City and Boca Raton, FL, Sun offers ad sales representation, syndication and programming support to producers, hosts and radio networks nationwide. It’s growing program and sales offerings include Shazam for Radio, Country Club with Dee Jay Silver, The Marilu Henner Show, The Little League World Series, Nashville Minute with Fitz, The Hit List With Fitz, Accuweather en Español, Yahoo Deportes, Horse Racing’s Triple Crown and many more.
About Lazer Broadcasting Corporation
As a Minority-Certified Owned and Operated entity, Lazer Broadcasting owns and operates 25 Spanish Language Radio Stations in 14 California Markets and Reno, Nevada and 1 TV Station in Sacramento and is dedicated to providing superior quality for these high-density Hispanic growth markets.
Headquartered in Oxnard, Lazer Broadcasting programs the top-rated Regional Mexican format known as “Radio Lazer,” the Adult Hits format known as “La Mejor,” the Contemporary Pop format known as “Latino” and the Traditional Mexican Ranchero format known as “La Mexicana.” The total Hispanic Population within the Lazer Broadcasting markets represents well over 3 million Hispanics approximately 37% of the total population in each market.
For more information, call Sun Broadcast Group (800) 871-6163