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GuestLogix Secures Multi-Year Agreement with WestJet - Company Reinforces Strong Relationship with Canada’s Award-Winning Airline in Expanded Renewal Agreement - /
GuestLogix Secures Multi-Year Agreement with WestJet


PRZOOM - /newswire/ - Toronto, Ontario, Canada, 2015/01/13 - Company Reinforces Strong Relationship with Canada’s Award-Winning Airline in Expanded Renewal Agreement - / TSX: GXI

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GuestLogix, Inc., the leading global provider of ancillary-focused merchandising, payment and business intelligence technology to airlines and the passenger travel industry, today announced a renewal and expansion agreement for the continued support of WestJet’s onboard retail programs, including a roadmap to transition to GuestLogix’ next-generation onboard retail solutions. WestJet will continue to leverage the Company’s leading retail platform and PCI-compliant handheld POS devices to transact food and beverage sales on its flights, as well as utilize GuestLogix’ Global Payment Gateway™ for enhanced revenue protection. With this signing, the airline’s roadmap includes an omni-channel retail environment, leveraging its streamed inflight entertainment and connectivity (IFEC) portal to offer products and services accessible via guests’ own devices. In addition, the Company’s Ancillary Insights™ business intelligence platform will be deployed for advanced reporting and analysis.

”WestJet has been a long-time and very important customer to GuestLogix,” said Brett Proud, President & CEO, GuestLogix. “The airline epitomizes what it means to be a successful onboard retailer while holding an enviable guest service standard in all areas of its business. There is great opportunity in implementing an omni-channel solution that enables WestJet guests to purchase goods through multiple sales channels, extending the shopping opportunity throughout the entire duration of the flight, and we’re thrilled to be supporting this key initiative across WestJet’s network.”

GuestLogix announced its initial agreement with WestJet Airlines in 2008, and has been serving WestJet Encore since its 2013 launch. The airline currently utilizes GuestLogix’ PCI-compliant handheld POS devices to support their Buy on Board programs, along with the Company’s Global Payment Gateway to mitigate payment risk. In addition, WestJet will deploy Ancillary Insights to optimize its onboard store and enhance its revenue potential. The airline will also have the option to leverage GuestLogix’ Travel RPM® (Retail Performance Management) consulting services to optimize and fine-tune their revenue potential.

WestJet ( serves more than 91 destinations in North and Central America, Mexico, the Caribbean and Europe. The airline can rely on the Company’s end-to-end retail solutions, including its Transaction Processing Engine® (TPE), to support its omni-channel retailing initiatives and deliver its strategic goals. Backed by 90 payment and operational certifications, GuestLogix is the most accredited technology provider in the industry and remains committed to providing innovative and secure retail and payment solutions that meet the ever-changing needs of the airline and passenger travel industry.

“As the recipient of numerous service and satisfaction awards, WestJet places great emphasis on continuously enhancing the passenger experience,” said Patrick O’Neill, COO, GuestLogix. “Our solutions and industry partnerships have enabled us to uphold our commitment to developing solutions that cater to passenger and industry demands and trends from self-service through to a true omni-channel guest-centric environment. We remain dedicated to WestJet’s successes and to developing the technologies that will power ancillary revenue generation for years to come.”

About Guestlogix, Inc.
GuestLogix, Inc. ( |, is a global leader in comprehensive merchandising, payment and business intelligence technology delivered to the passenger travel industry, both onboard and off-board. Bringing over a decade of expertise as the industry’s most trusted onboard transaction processing partner to airlines, rail operators and elsewhere in the passenger travel industry, GuestLogix powers the industry’s growing reliance on ancillary revenue generation. Both direct to operators as well as through partnerships with global leaders in catering, duty-free, inflight entertainment and self-service retail experts, the Company provides the payment services touching over 1 billion travelling consumers each year. On December 23, 2014, GuestLogix announced the acquisition of OpenJaw Technologies, a Dublin-based technology company focused on travel retailing innovation in the e-commerce segment. GuestLogix' global headquarters and centre for product innovation is located in Toronto, with regional head offices located in Dallas, London and Hong Kong, and a Product Innovation Lab located in Moncton.

® Transaction Processing Engine is the property of GuestLogix and is registered in the United States and may be pending or registered in other countries.

© 2015 GuestLogix. All Rights Reserved.

Forward-Looking Statements
This news release includes certain forward-looking statements that are based upon current expectations, which involve risks and uncertainties associated with GuestLogix' business and the environment in which the business operates. Any statements contained herein that are not statements of historical facts may be deemed to be forward-looking, including those identified by the expressions "anticipate","believe","plan","estimate","expect","intend", and similar expressions to the extent they relate to the Company or its management. The forward-looking statements are not historical facts, but reflect GuestLogix' current expectations regarding future results or events. These forward-looking statements are subject to a number of risks and uncertainties that could cause actual results or events to differ materially from current expectations, including the matters discussed under "Risks and Uncertainties" in the Filing Statement filed on November 3, 2014 with the regulatory authorities. GuestLogix assumes no obligation to update the forward-looking statements, or to update the reasons why actual results could differ from those reflected in the forward-looking statements.

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GuestLogix Secures Multi-Year Agreement with WestJet

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GuestLogix, Inc. | WestJet
Contact: Dan Thompson - 
416-849-1566 dthompson[.]
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IMPORTANT INFORMATION: Issuance, publication or distribution of this press release in certain jurisdictions could be subject to restrictions. The recipient of this press release is responsible for using this press release and the information herein in accordance with the applicable rules and regulations in the particular jurisdiction. This press release does not constitute an offer or an offering to acquire or subscribe for any GuestLogix, Inc. securities in any jurisdiction including any other companies listed or named in this release.

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