The company has leveraged its strong relationship with national retailers and mobile operators to provide the best offers and demonstrated significant financial benefits for its partners. It also plays a crucial role in spreading greater awareness about the potential for mobile coupons.
Mobile coupon solutions involve sending electronic coupons to subscribers' mobile phones for supporting an ongoing promotional campaign. They can then be redeemed by simply showing the coupon at the retail outlet.
Mobile coupons are important tools that provide the 'push to purchase' element in a mobile advertising campaign.
Initially, mobile coupon solutions relied on mobile messaging for delivering coupons in various forms. However, lack of effective security, inefficient management of coupons on the mobile handset, and inadequate branding have curtailed this option.
On-device mobile coupon management and presentation solutions, such as Cellfire's mobile coupon solution, which provides a unified and consistent experience, could be used for successful implementation.
"Mobile coupons are a more efficient way of advertising when compared to paper coupons," said Frost & Sullivan industry analyst Vikrant Gandhi. "Newspapers and coupon books sent through the mail do not offer a direct tie between the advertiser and the person who uses the coupon, whereas in mobile coupons, there is a direct connection between the company offering the coupon and the person who elects to use it."
Cellfire's mobile coupon solution is extremely simple to use and successfully manages complex technical implementations and multiple business relationships to ensure smooth end-user experience.
The company’s mobile coupon solution satisfies the key expectations of retailers, brands, mobile operators and consumers and is expected to emerge as a preferred option for the mobile coupon industry participants. It will increase consumer adoption of mobile coupons by eliminating coupon portability problems and presenting multiple offers to consumers in a single interface.
"Cellfire's retailer partners have seen 100 percent increases in coupon redemption rates over paper coupon campaigns," noted Vikrant. "Mobile operators can use Cellfire as a data services growth accelerator by presenting relevant promotional offers for premium content services to their subscribers."
With a clear technology roadmap, leading retailers and mobile operators will continue partnering with Cellfire to meet their strategic objectives. Further, when location-based applications become pervasive in all cell phones, the Cellfire application will become even easier to use.
Frost & Sullivan presents this Award to the company that has developed the most capable mobile coupon solution. Leading mobile operators trust the company’s solution, which has clearly demonstrated the potential of mobile coupons in the United States.
Frost & Sullivan Best Practices Awards recognize companies in a variety of regional and global markets for demonstrating outstanding achievement and superior performance in areas such as leadership, technological innovation, customer service, and strategic product development. Industry analysts compare market participants and measure performance through in-depth interviews, analysis, and extensive secondary research in order to identify best practices in the industry.
About Cellfire, Inc.
Cellfire (cellfire.com) is a free service that enables savvy shoppers and budget-conscious consumers to save money by delivering coupons directly to their mobile phones. Users have their own set of discounts and offers specific to their geographic locations. Users simply click on the coupon they want to use and show it to the store sales person for redemption. Cellfire users never need to clip paper coupons.
Cellfire offers coupons from popular retailers including Hollywood Video, Hardee’s, Omaha Steaks, T.G.I. Fridays’s, 1-800-flowers.com, and more. New coupons and merchants are continually available.
With more than 220 million Americans using cell phones today, the mobile phone is an increasingly important device to reach consumers. Cellfire is the only mobile coupon company with nationwide coupon offers. Cellfire provides merchants with the premier solution for branded, graphic-rich offers delivered seamlessly to mobile devices.
Founded in 2005, Cellfire is a privately held company and has received funding from Menlo Ventures and Storm Ventures. The company is based in San Jose, California.
About Frost & Sullivan
Frost & Sullivan, a global growth consulting company, has been partnering with clients to support the development of innovative strategies for more than 40 years. The company's industry expertise integrates growth consulting, growth partnership services, and corporate management training to identify and develop opportunities. Frost & Sullivan serves an extensive clientele that includes Global 1000 companies, emerging companies, and the investment community by providing comprehensive industry coverage that reflects a unique global perspective and combines ongoing analysis of markets, technologies, econometrics, and demographics.