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Dentsu Announces Agreement to Acquire U.S. Digital Marketing Agency Rockett Interactive - Dentsu, Inc. announced that its global business headquarters Dentsu Aegis Network Ltd has reached an agreement with the principal shareholders of digital marketing agency Rockett Interactive, Inc. to acquire the company - RockettInteractive.com / Dentsu.c
Dentsu Announces Agreement to Acquire U.S. Digital Marketing Agency Rockett Interactive

 

PRZOOM - /newswire/ - Tokyo, Japan, 2014/12/17 - Dentsu, Inc. announced that its global business headquarters Dentsu Aegis Network Ltd has reached an agreement with the principal shareholders of digital marketing agency Rockett Interactive, Inc. to acquire the company - RockettInteractive.com / Dentsu.c. Tokyo: 4324

   
 
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Dentsu, Inc. (President & CEO: Tadashi Ishii; Head Office: Tokyo; Capital: 74,609.81 million yen) announced today that its global business headquarters Dentsu Aegis Network Ltd. has reached an agreement with the principal shareholders of digital marketing agency Rockett Interactive, Inc. (Head Office: Cary, North Carolina, USA; hereinafter “Rockett Interactive”) to acquire the company.

Founded in 2004, Rockett Interactive handles digital advertising campaigns in general, including display advertising and search engine advertising, and has particular strengths in the areas of data analysis and attribution modeling. Specifically, the agency matches consumer data and purchase data to the advertising media, and by using its proprietary attribution modeling technology to track and analyze the time-series data of the digital advertisements that consumers came into contact with in the process leading up to their purchase of products and services, and thereby ascertain the degree of contribution made by the advertisements, it contributes to the efficient allocation of the client’s advertising budget.

After the acquisition has been completed, Rockett Interactive (rockettinteractive.com) will transition into operating as iProspect, Dentsu Aegis Network’s global digital performance agency and one of the Dentsu Group’s global network brands.

In its September 2014 worldwide advertising expenditure forecasts, the Dentsu Group’s media communications agency Carat announced that digital advertising expenditures in the U.S. market showed a year-on-year growth rate of 14.0% in 2013, and are expected to grow further to 16.2% in 2014 and 17.0% in 2015, respectively.

The impact of this transaction on Dentsu’s consolidated financial results for the fiscal year ending March 31, 2015 is expected to be minimal.

Profile of Rockett Interactive
Company Name: Rockett Interactive, Inc.
Location: Cary, North Carolina, USA
Date of Establishment: February 2004
Shareholding Ratio*: Dentsu Aegis Network 100% *After acquisition has been completed
Gross Profit: USD 1,590, 000 (year ended December 2013)
Representative: Mark Rockett (CEO)
Number of Employees: 20
Line of Business: Digital advertising utilizing data analytics and attribution modeling

 
 
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Dentsu Announces Agreement to Acquire U.S. Digital Marketing Agency Rockett Interactive

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Dentsu, Inc. | Rockett Interactive, Inc.
Contact: Shusaku Kannan - Dentsu.co.jp 
+81 3-6216-8042 s.kannan[.]dentsu.co.jp
 
PRZOOM / PRTODAY - Newswire Today disclaims any content contained in this article. If you need/wish to contact the company who published the current release, you will need to contact them - NOT us. Issuers of articles are solely responsible for the accuracy of their content. Our complete disclaimer appears here.
IMPORTANT INFORMATION: Issuance, publication or distribution of this press release in certain jurisdictions could be subject to restrictions. The recipient of this press release is responsible for using this press release and the information herein in accordance with the applicable rules and regulations in the particular jurisdiction. This press release does not constitute an offer or an offering to acquire or subscribe for any Dentsu securities in any jurisdiction including any other companies listed or named in this release.

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