Advantage International, a sponsorship and brand experience agency, is pleased to announce the promotion of Josh Ellovich to Vice President. Ellovich provides Advantage and its clients with over 15 years of sponsorship consulting and strategic brand building. Josh is instrumental in driving organic growth and generating new business while working as part of the management team to drive agency operations, talent recruitment and long term planning.
“Josh’s vast experience across client categories and the sponsorship landscape helps Advantage provide a strategic point of view for our clients,” said Tom Haidinger, Advantage International President. “His industry insights have helped identify and secure major partnerships for our clients, while his activation knowledge makes the partnerships successful.”
In his new role, Ellovich will continue to provide sponsorship expertise to the agency’s expanding portfolio of clients, including LG Electronics. He carries relationships with the most prominent sports properties, rights holders and teams across all the major U.S. leagues. For the past two years at Advantage, Josh has leveraged this experience to negotiate, plan and execute on behalf of clients to deliver on their objectives.
“I’m excited for the opportunity to help Advantage grow and reestablish itself as an industry leader in sponsorship consulting by using insights to drive strategic recommendations,” Ellovich said.
About Advantage International
Advantage International (advantagemrktg.com)was originally founded in 1983, and quickly became a leader in sports and entertainment content marketing. That leadership continued when the agency was rebranded as Octagon in 1997. In January 2012, the Interpublic Group (IPG) re-introduced Advantage International as a stand-alone, independent agency in response to a new need in the growing sponsorship marketplace.
Advantage was built around the concept of combining BIG strategic ideas with a passion for FRESH creative thinking and a fanatical commitment to FLAWLESS execution. As a Sponsorship and Brand Experience Agency, Advantage helps B2C and B2B clients build stronger brands and grow their business by delivering strategic and creative solutions to their marketing needs. The work is always led by market insights about consumer passions for sports, entertainment, lifestyle experiences and worthy causes.