Free press releases distribution network?

Agency / Source: SAS Institute, Inc.

Check Ads Availability|e-mail Article


Are you the owner of this article?, Turn it PREMIUM with your LOGO instead - and make it 3rd party Ads-Free! within the next hour!



SAS A Leader in Gartner’s 2014 Integrated Marketing Management Magic Quadrant - SAS recognized for its ability to execute and completeness of vision - SAS.com
SAS A Leader in Gartner’s 2014 Integrated Marketing Management Magic Quadrant

 

PRZOOM - /newswire/ - Cary, NC, United States, 2014/11/05 - SAS recognized for its ability to execute and completeness of vision - SAS.com.

   
 
Your Banner Ad Here instead - Showing along with ALL Articles covering Insurance/Risk Management Announcements

Replace these Affiliate Programs at ANYTIME! Your banner here within the next hour. Learn How!


 

For the fourth consecutive year, SAS is a Leader in Gartner Inc.'s annual Magic Quadrant for Integrated Marketing Management.[i] SAS earned its place in the Leaders quadrant for its recognized ability to execute from a delivery perspective as well as its completeness of vision from a product strategy perspective.

Integrated marketing management (IMM) supports the marketing process from start to finish by integrating four main components strategy and operations, marketing analytics, multichannel execution, and digital intelligence capabilities. The closed-loop marketing process extends through planning, resource allocation, creation, project management, piloting, execution and ultimately, evaluation and analysis that helps optimize future marketing processes and campaigns. Industry experts agree: the most effective IMM solution for marketers’ is one that is integrated and we believe this positions SAS well based on the organic growth of its marketing solutions over the past 10 years.

“Customer experience is fast becoming the next competitive battleground for marketers,” said Jonathan Moran, Customer Intelligence Marketing Manager at SAS. “We feel Gartner’s recognition of SAS as a leader in IMM for the past four years positions SAS® Customer Intelligence as one of the best options to help businesses combine data, analytics and marketing processes into an integrated decision platform to drive profitable business growth.”

Germany’s dm - drogerie markt Group, known for customer care, uses SAS Customer Intelligence solutions, which enable the process of integrated marketing management to help the drug store chain coordinate digital marketing campaigns, customer rewards programs, corporate communications and new store launches while streamlining marketing operations.

According to Gartner,"Leaders in the IMM market have clients that have adopted their solutions as the primary vendors and platform to support most marketing roles and functions. These vendors deliver breadth and depth of integrated marketing functionality. Leaders successfully articulate business propositions that resonate with marketing buyers, particularly CMOs and marketing executives."

This year SAS has also been named a Leader in Gartner’s Magic Quadrant for CRM Multichannel Campaign Management[ii], a Leader in Gartner’s Magic Quadrant for Marketing Resource Management[iii], and a leader in The Forrester Wave™: Cross-Channel Campaign Management Platforms, Q3 2014.[iv].

In April 2014 SAS unveiled the latest version of SAS Customer Intelligence to help businesses connect data, analytics and data visualization to become more digitally adept. The updated solution brings together digital data from more sources faster than ever before. Quick and easy access to all digital data social, mobile or e-commerce leads to quicker decision making for enhancing customer experience and improving digital operations.

The SAS Customer Intelligence suite delivers the most complete integrated marketing management platform for the enterprise: including formulating strategy; gaining insight from data and analytics; optimizing multi-channel campaigns and customer interactions; and understanding the customer experience.

Required Disclaimer
Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner's research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

[i] Gartner Magic Quadrant for Integrated Marketing Management, Kimberly Collins, Adam Sarner, October 27 2014
[ii] Gartner Magic Quadrant for Multichannel Campaign Management. Adam Sarner, Jennifer Beck, Julie Hopkins. May 21, 2014
[iii] Gartner Magic Quadrant for Marketing Resource Management, Kimberly Collins, February 4, 2014
[iv] The Forrester Wave™:Cross-Channel Campaign Management Platforms, Q3 2014

About SAS
SAS (sas.com) is the leader in business analytics software and services, and the largest independent vendor in the business intelligence market. Through innovative solutions, SAS helps customers at more than 70,000 sites improve performance and deliver value by making better decisions faster. Since 1976 SAS has been giving customers around the world THE POWER TO KNOW®.

 
 
Your Banner Ad Here instead - Showing along with ALL Articles covering Insurance/Risk Management Announcements

Replace these Affiliate Programs at ANYTIME! Your banner here within the next hour. Learn How!


 

Agency / Source: SAS Institute, Inc.

 
 

Availability: All Regions (Including Int'l)

 

Traffic Booster: [/] Quick PRZOOM - Press & Newswire Visibility Checker

 

Distribution / Indexing: [+] / [Company listed above is a registered member of our network. Content made possible by PRZOOM / PRTODAY indexing services]

 
 
# # #
 
 
  Your Banner Ad showing on ALL
Insurance/Risk Management articles,
CATCH Visitors via Your Competitors Announcements!


SAS A Leader in Gartner’s 2014 Integrated Marketing Management Magic Quadrant

Company website links NOT available to basic submissions
It is OK to republish and/or LINK any newswire for any legitimate media purpose as long as you name PRZOOM - Press & Newswire and LINK as the source.
 
  For more information, please visit:
Is this your article? Activate ALL web links by Upgrading to Press Release PREMIUM Plan Now!
SAS | IMM Market
Contact: Kris Balic - SAS.com 
919-531-0624 Kris.balic[.]sas.com
 
PRZOOM / PRTODAY - Newswire Today disclaims any content contained in this article. If you need/wish to contact the company who published the current release, you will need to contact them - NOT us. Issuers of articles are solely responsible for the accuracy of their content. Our complete disclaimer appears here.
IMPORTANT INFORMATION: Issuance, publication or distribution of this press release in certain jurisdictions could be subject to restrictions. The recipient of this press release is responsible for using this press release and the information herein in accordance with the applicable rules and regulations in the particular jurisdiction. This press release does not constitute an offer or an offering to acquire or subscribe for any SAS Institute, Inc. securities in any jurisdiction including any other companies listed or named in this release.

Insurance/Risk Management via RSSAdd NewswireToday - PRZOOM Headline News to FeedBurner
Find who RetweetFollow @NewswireTODAY



Are you the owner of this article?, Turn it PREMIUM with your LOGO instead - and make it 3rd party Ads-Free! within the next hour!




Read Latest Press Releases From SAS Institute, Inc. / Company Profile


Read Insurance/Risk Management Most Recent Related Press Releases:

SCOR Named 'Life Reinsurer of the Year 2016' by Asia Insurance Review
SCOR is Named 'North American Life Reinsurer of the Year 2016' by Reactions Magazine
Wunelli Evolves Driver Signature to Take Telematics Apps to Next Stage of Growth
LexisNexis Risk Solutions to Provide Mobile Telematics for Nationwide’s SmartRide Program
LexisNexis Risk Solutions Elevates Insurance Customer Experience with New Active Risk Management Solution
LexisNexis Risk Solutions Launches First Contextual Telematics Insurance Model in U.S.
Resolver’s Perspective™ Incident Management Software Now Fully Integrated with Software House C•CURE 9000 Security and Event Management Solution
PPM 2000 Joins Forces with Resolver
LexisNexis Launches LexisNexis Intelligence Exchange in India for Life Insurers
LexisNexis Risk Solutions Announces New Relationship with Ellie Mae

Boost Your Social Network
& Crowdfunding Campaigns


LIFETIME SOCIAL MEDIA WALL
 
NewswireToday Celebrates 10 Years in Business
Find business coaching, life coaching, executive coaching and corporate coaching, best selling coaching books, ...



PREMIUM Members


Visit  Triggr & Bloom

Visit  JobsWare.com

Visit  La Bella Bakery Artisan Bakery Arizona







 
  ©2016 PRZOOM — Limelon Advertising, Co.
Home | About PRZOOM | Advertise/Pricing | Contact | Investors | Privacy/TOS | Sitemap | FRANCAIS
newswire, PR free press releases distribution service magazines engine news alert newsroom press room breaking news public relations articles company news alerts newswiredistribution ezine bizentrepreneur biznewstoday digital business report market search pr firms agencies reports distri-bution today investor relation successful internet entrepreneur newswire distribution prtoday.com freenewswiredistribution asianewstoday bizwiretoday USA pr UK today