Free press releases distribution network?

Agency / Source: Acision | Xura, Inc.

Check Ads Availability|e-mail Article


Are you the owner of this article?, Turn it PREMIUM with your LOGO instead - and make it 3rd party Ads-Free! within the next hour!



Acision Launches 12th Edition of MAVAM Brazil - 69% of Brazilian MAVAM respondents now receive and read SMS from companies, with almost half (44%) stating they have received updates from companies through smartphone applications - Acision.com
Acision Launches 12th Edition of MAVAM Brazil

 

PRZOOM - /newswire/ - São Paulo, Brazil, 2014/10/15 - 69% of Brazilian MAVAM respondents now receive and read SMS from companies, with almost half (44%) stating they have received updates from companies through smartphone applications - Acision.com.

   
 
Your Banner Ad Here instead - Showing along with ALL Articles covering Telecom/Wireless/VoIP/IPTV Announcements

Replace these Affiliate Programs at ANYTIME! Your banner here within the next hour. Learn How!

World needs to know about google malpractices - Share your Adsense publishers stories on Google tactics to steal your revenues

 

• MAVAM research conducted with 1510 Brazilian mobile users.
• In Q2 2014 there were 275.5million mobile subscribers in Brazil, growing 3.5% on same period last year.
• Brazilian Mobile VAS totalled R$4.36 bn. in net sales for operators, a growth of 22%, while SMS generated R$1.09 bn.
• Mobile internet services accounted for 63% of all VAS, 31% more than in Q2 2013 - boosting total VAS revenues where traditional services sales are plateauing
• Operators should look to provide new services to enterprise market where SMS and application usage is on the rise

Acision, the global leader in mobile messaging services, today launched the results of its twelfth research report, MAVAM Brazil 2014 (Acision Monitor of Mobile Value Added Services (VAS)), which analyses the evolution and usage trends of VAS in Brazil. With application-to-person (A2P) messaging on the rise and businesses interacting in new ways with customers primarily due to the high adoption rates of smart devices this year’s report had a unique focus on "Enterprise Messaging" VAS for increasing customer engagement.

The research revealed a number of key trends within the Brazilian market that have impacted operator revenues, while highlighting areas of opportunity. Brazilian operators have seen positive growth in VAS revenues generating over R$4.36 billion (US$ 1.95 billion) in net sales, and accounting for 30% of mobile operators’ total mobile service revenue, which represents 22% growth on the same period last year.

The biggest growth in VAS revenues came from mobile internet which accounted for 63% of all VAS net sales in Q2 2014, totalling R$2.7 billion (USD1.23 billion), 31% more than in Q2 2013. This hike in mobile internet uptake is likely to be due to the fast adoption of smartphones in the region. Convergencia Research calculates smartphone penetration at 30% in Latin America today, and estimates annual growth rates of more than 60%, depending on the country. This year, 81% of those surveyed in Brazil had a smartphone, an increase of 17% since the previous edition.

While over-the-top (OTT) chat, and social IM services are now one of the most popular choices for communication via smartphones, 81% of those questioned stated they had used SMS in the last 3 months, and the same percentage said SMS was the service they used most frequently, as it is still the only service that has universal reach. However, the uptake of OTT chat, IM and social messaging services impacted SMS net sales, which were down 6% in Q2 2014 from the same period last year, generating R$1.09 billion (US$ 0.49 billion) in revenue. Today, 100% of smartphone owners used at least one instant or OTT messaging application and, on average, respondents had 3 messaging applications, including SMS, on their device.

According to Fatima Raimondi, Acision’s Senior Vice President and General Manager for Latin America,“With more and more smartphones in circulation in Brazil, and with mobile internet services more accessible, it is understandable that users migrate to broadband-based OTT messaging services, especially as they are perceived as free. This, in turn, means overall VAS revenue is increasing as more data packages are being sold as part of post-paid contracts, which grew by 33% over a year, resulting in increased usage of mobile internet services and traffic. It also demonstrates that all-types of messaging usage continues to grow, and highlights SMS as still essential, being the most frequently used service of all mobile users and still in the top three messaging platforms even amongst smartphone users.”

“Acision recognised this transition some time ago and developed a white-label OTT service for operators and enterprises, fuseMe by Acision, which is the only solution that interoperates with SMS, and ensures operators and enterprises can compete in the OTT world. fuseMe combines rich popular features such as chat, file sharing, video and VoIP, with more advanced, unique capabilities such as in-app web browsing, split screen with drag and drop functionality, alongside “Share My View” and the option to integrate WebRTC technology. We believe SMS will also play a leading role in enterprise engagement services, which is on the rise as companies establish how they can better exploit the mobile platform as a way to reach target audiences. For enterprises, messaging is no longer just an internal tool for increasing productivity, but something that their customers are pushing them to use for enhanced interaction and engagement.”

Twelfth Edition Special Focus: Enterprise Messaging
In a recent survey by YouGov* in the UK, 61% of consumers aged between the ages of 18-30 stated they wanted an OTT-style customer services messaging experience with their bank while this reflects just one country, it demonstrates how the consumer is thinking when interacting with businesses and banks. The changing dynamics of consumers and how they use their phone to connect with companies is also reflected in MAVAM Brazil. 71% used their smartphone to search for information about products and services, with 69% stating they receive and read SMS from companies, stores or brands that are sent to their Smartphone.

Additionally, while applications used to receive updates from brands or companies have a lower penetration (44%), this is still a significant number given the infancy of the app market in this area. In line with this, just 30% of respondents have used their smartphone to make purchases. However, the applications that facilitate monetary transactions are among those with the highest penetration (46%). The gap between purchases and transactional apps may be related to the level of banking apps downloaded or the availability of goods and services that can be paid for using mobile applications or websites designed to facilitate mobile purchases.

The most common types of SMS notifications were those related to medical services, such as appointment reminders or examinations (33%), followed by four other categories with penetration values of around 25%; reminders from educational institutions (26%), reminders from dentists (26%), reminders from personal service companies (25%), and health updates (24%). When it comes to other content they receive from enterprises, alerts and discounts had the highest penetration (64%), followed by commercial ads (62%) and updates such as exclusive product launches (39%). Interestingly, 8 out of every 10 respondents said that they would provide their phone number to an enterprise in order to receive relevant reminders and notifications.

Twenty-six per cent said they would not have a problem sending their personal information via SMS or OTT service to a company they trust, but respondents were more trusting when they had the option to send their information using an application designed by the company (31%). This is positive recognition by consumers that apps provide a safe route to engage with companies in, what is, a very new market.

Raimondi continued: “Looking at these responses, there is a huge opportunity to not only improve dialogue with consumers but also improve the way this is done, perhaps, by integrating existing communication channels (information searches, emails, SMS and videos) with applications. While fuseMe by Acision is an OTT tool that provides multi-channel dialogue with users, we also have our forge by Acision platform, which provides enterprises with secure enterprise-grade messaging services, as well as access to open APIs and SDKs to enables businesses to develop new solutions which can encompass a realm of rich,“touch-of-a-button” services such as click to call, video and content sharing with new two-way dialogue models all enhancing real time, digital human interaction.”
“Not only does MAVAM provide the necessary information companies from across all sectors need to make informed decisions about their approach to mobile communications, but we have launched the Acision Mobile Gameplan, an interactive framework which helps businesses build winning mobile strategies. The time to drive better engagement services is now and we are here to help,” concluded Raimondi.

MAVAM Brazil 2014 research was produced in conjunction with Convergencia Latina and QuantiNet. To view the full MAVAM Brazil 2014 report or for access to Acision’s Mobile Gameplan, please contact corporate.marketing[.]acision.com.

*YouGov, commissioned by Intelligent Environments, based on a survey of 2000 UK bank customers in February 2014

About Acision
Acision (acision.com) connects the world by powering relevant, seamless mobile engagement services that interoperate across all IP platforms and enrich the user experience creating value and new communication opportunities for carriers, enterprises and consumers across the world.

Press contacts:
Karl O’Doherty - Hotwire PR
T: +44(0)20 7608 2500 - E: acision[.]hotwirepr.com.

Eliane Carvalho - Carvalho Comunicação
T: +55(11) 999827746 - E: eliane_carvalho[.]carvalhocomunicacao.com.br.

Mariana Rodríguez Zani | Director Convergencia Research
T: +54 1143423740 / +54911150050396/ +5491164001972
E: rodriguezzani[.]convergencia.com.

Humberto Perissé |Diretor Quanti
T: +55(11) 98152-0666 - E: chperisse[.]quanti.net.br.

 
 
Your Banner Ad Here instead - Showing along with ALL Articles covering Telecom/Wireless/VoIP/IPTV Announcements

Replace these Affiliate Programs at ANYTIME! Your banner here within the next hour. Learn How!

World needs to know about google malpractices - Share your Adsense publishers stories on Google tactics to steal your revenues

 

Agency / Source: Acision | Xura, Inc.

 
 

Availability: All Regions (Including Int'l)

 

Traffic Booster: [/] Quick PRZOOM - Press & Newswire Visibility Checker

 

Distribution / Indexing: [+] / [Company listed above is a registered member of our network. Content made possible by PRZOOM / PRTODAY indexing services]

 
 
# # #
 
 
  Your Banner Ad showing on ALL
Telecom/Wireless/VoIP/IPTV articles,
CATCH Visitors via Your Competitors Announcements!


Acision Launches 12th Edition of MAVAM Brazil

Company website links NOT available to basic submissions
It is OK to republish and/or LINK any newswire for any legitimate media purpose as long as you name PRZOOM - Press & Newswire and LINK as the source.
 
  For more information, please visit:
Is this your article? Activate ALL web links by Upgrading to Press Release PREMIUM Plan Now!
Acision | MAVAM Brazil
Contact: Nikki Brown - Acision.com 
+44(0)11 8930 8620 nicola.brown[.]acision.com
 
PRZOOM / PRTODAY - Newswire Today disclaims any content contained in this article. If you need/wish to contact the company who published the current release, you will need to contact them - NOT us. Issuers of articles are solely responsible for the accuracy of their content. Our complete disclaimer appears here.
IMPORTANT INFORMATION: Issuance, publication or distribution of this press release in certain jurisdictions could be subject to restrictions. The recipient of this press release is responsible for using this press release and the information herein in accordance with the applicable rules and regulations in the particular jurisdiction. This press release does not constitute an offer or an offering to acquire or subscribe for any Acision | Xura, Inc. securities in any jurisdiction including any other companies listed or named in this release.

Telecom/Wireless/VoIP/IPTV via RSSAdd NewswireToday - PRZOOM Headline News to FeedBurner
Find who RetweetFollow @NewswireTODAY



Are you the owner of this article?, Turn it PREMIUM with your LOGO instead - and make it 3rd party Ads-Free! within the next hour!




Read Latest Press Releases From Acision | Xura, Inc. / Company Profile


Read Telecom/Wireless/VoIP/IPTV Most Recent Related Press Releases:

Qualcomm Begins Commercial Sampling of World’s First 10nm Server Processor and Reshapes the Future of Datacenter Computing
Grandstream Releases a New WiFi Access Point for Beta Testing
IDC MarketScape Names HCL a Leader for Worldwide Internet of Things Consulting and Systems Integration Services
India’s First Payments Bank Goes LIVE-Airtel Payments Bank Starts Pilot Services in Rajasthan
Grandstream Introduces New Mid-Range IP Phones
Qualcomm and Samsung Collaborate on 10nm Process Technology for the Latest Snapdragon 835 Mobile Processor
Axiata Announces Completion of Bangladesh’s First Telecoms Merger with Bharti Airtel
NEC Develops 5G Massive-element Active Antenna System that Supports 28GHz Band
Grandstream Expands into WiFi Market with New Managed WiFi Access Point
Qualcomm and Tencent Announce Joint Innovation Center in China

Boost Your Social Network
& Crowdfunding Campaigns


LIFETIME SOCIAL MEDIA WALL
 
NewswireToday Celebrates 10 Years in Business
Find business coaching, life coaching, executive coaching and corporate coaching, best selling coaching books, ...



PREMIUM Members


Visit  La Bella Bakery Artisan Bakery Arizona

Visit  BizJobs.com

Visit  JobsWare.com







 
  ©2016 PRZOOM — Limelon Advertising, Co.
Home | About PRZOOM | Advertise/Pricing | Contact | Investors | Privacy/TOS | Sitemap | FRANCAIS
newswire, PR free press releases distribution service magazines engine news alert newsroom press room breaking news public relations articles company news alerts newswiredistribution ezine bizentrepreneur biznewstoday digital business report market search pr firms agencies reports distri-bution today investor relation successful internet entrepreneur newswire distribution prtoday.com freenewswiredistribution asianewstoday bizwiretoday USA pr UK today