Infor, a leading provider of business application software serving more than 73,000 customers, today announced that Infor CRM has been recognized as a Leader in Nucleus Research's latest Technology Value Matrix for Customer Relationship Management (CRM). Nucleus Research placed vendors in the Leader category by looking at advances in usability and functionality in three core pillars of CRM: sales, marketing and customer service.
"Infor moves into the Leaders quadrant of this Matrix for the first time this fall based on its continued investment in user interface design and its acquisition of the assets of SalesLogix, adding sales and service functionality to Infor's rich existing marketing capabilities," said Rebecca Wettemann, vice president of research, Nucleus Research. "In looking at the evolving application and Infor's continued user interface efforts through its Hook & Loop design firm, Nucleus expects to see Infor become a more formidable competitor on usability in the CRM suite space, especially as it brings the strengths of ION and Ming.le to bear."
The report also notes that Infor's plans for further investment in industry cloud suites with deep vertical functionality will likely improve its positioning from a functionality perspective in the future.
"This Leader placement validates our strategy of delivering exceptional user experience along with industry-specific functionality that unifies supply chain processes with the demand chain. The future of CRM is not generic," said Grant Halloran, global vice president and general manager, Infor Marketing and CRM. "For example; CRM in Manufacturing is very different to CRM in Healthcare and different again for Hospitality. As the world's first industry-focused cloud company we capture these differences and deliver it to our customers without expensive and time-consuming implementations."
About Nucleus Research
Nucleus Research (NucleusResearch.com) is a global provider of investigative, case-based technology research and advisory services that provide real-world insight into maximizing technology value.
Infor (infor.com) is fundamentally changing the way information is published and consumed in the enterprise, helping 73,000 customers in more than 200 countries and territories improve operations, drive growth, and quickly adapt to changes in business demands. Infor offers deep industry-specific applications and suites, engineered for speed, and with an innovative user experience design that is simple, transparent, and elegant. Infor provides flexible deployment options that give customers a choice to run their businesses in the cloud, on-premises, or both.