Shazam® and Sun Broadcast Group today announced they have entered into a new digital partnership, in a groundbreaking move to change how listeners consume and interact with radio. The partnership will enable the launch of Shazam’s latest platform integration, Shazam for Radio.
Shazam for Radio will be a full-service localized product provided to stations, allowing them to create totally customized, interactive content for their listeners and advertisers. Shazam will also power all of Sun’s national programming allowing listeners to get second screen content live and in real time as they listen to the radio.
“Shazam users are already shazaming music on the radio millions of times each day,” said Rich Riley, CEO, Shazam. “Our partnership with Sun gives radio stations the opportunity to deliver customized content experiences to their audiences while creating new revenue streams for the stations and their advertisers.”
“When I started Sun six years ago, my goal was to truly make a difference in this industry” said Jason Bailey, CEO of Sun Broadcast Group. “This partnership came out of the two most sincere questions we asked ourselves when we started Sun...’What’s best for listeners?’ and ‘How do we secure the future of radio in this new digital world?’ Shazam’s 100 million monthly active users will now be able to connect and interact with their favorite radio shows in the most incredible way ever. I couldn't be more excited to finally see this become a reality.”
In addition to the local and national interactive content, Sun and Shazam will be producing hyper-local national countdown shows for multiple formats based on unique Shazam results in each station’s market. The Shazam Top 40 will also contain interactive content allowing listeners to connect with the show using Shazam on their phone and desktop.
Shazam is one of the world’s most popular apps that connects people to the world around them through their mobile and Mac device. When a user Shazams a song or TV show, they are able to identify, explore, purchase and share that content. One of the world’s top apps, Shazam has been downloaded onto more than 500 million mobile devices, exceeds 100 million monthly active users, and is growing by over 13 million new users each month.
Shazam makes it easy for people to share their discoveries through social media. And to purchase through iTunes, Amazon and Google Play. For people who don't yet have the Shazam application on their smartphone, it is available for FREE on every major platform and can be found on iTunes App Store, Google play, Amazon App Store, Windows App Store and other app stores.
About Sun Broadcast Group
Recently named one of the fastest growing companies in America by Inc Magazine, Sun Broadcast Group (sunbgi.com) is a national radio network reaching over 115 Million monthly listeners through its more than 8,000 affiliates in both general market and Spanish language radio. Headquartered in New York City and Boca Raton, FL, Sun offers ad sales representation, syndication and programming support to producers, hosts and radio networks nationwide. It’s growing program and sales offerings include The Marilu Henner Show, The Little League World Series, Accuweather en Español, Nashville Music Minute, Horse Racing’s Triple Crown and and the 2015 Breeders Cup.