TIBCO Software, Inc., provider of TIBCO ActiveMatrix BusinessWorks™, announced today that it joined Marketo® LaunchPoint™, the most complete ecosystem of marketing solutions. With TIBCO ActiveMatrix BusinessWorks™ Plug-in for Marketo, TIBCO can enable seamless integration of Marketo’s customer engagement platform with other on-premises, cloud, and mobile applications, social networks, and web APIs.
Marketo LaunchPoint is a system of resources that brings the best technology, expertise and customer experience together, so marketers can drive better results in less time. LaunchPoint™ includes some of the world’s most innovative, best-of-breed marketing solutions, spanning all areas of marketing, including: analytics and Big Data, content marketing, events and webinars, lead data, lifecycle marketing, online ads and campaigns, sales tools, social media, and top-of-the-funnel and services solutions.
Integration remains one of the main challenges for the adoption of SaaS applications. Marketo users manage marketing campaigns, customer and prospect contact information, and campaign performance reporting. Using Marketo, they can rapidly automate their campaigns to trigger the relevant customer engagement process, improve efficiency, and increase return on investment. The new plug-in integrates Marketo with an enterprise’s existing technology and other resources, such as its CRM and product catalog. In addition, TIBCO’s integration platform provides fast, graphical, codeless modeling for faster time-to-results and the flexibility to make changes. TIBCO plug-ins provide deep integration into application capabilities, in this case enabling:
• Richer customer lead profiles;
• Tailored email campaigns;
• Campaigns targeted at mobile users.
“The success of marketing campaigns depends on automation, accurate measurement of results, and agility. This is why we see CMOs getting more and more involved with technology,” said Thomas Been, vice president, product marketing, TIBCO. “We see a great opportunity to empower companies to capture and convert leads to revenue by integrating and acting on insight, and taking instant action.”
“Marketo is committed to an open platform so that our customers have the ability to choose the best marketing technology solutions for their businesses,” said Robin Bordoli, general manager, new markets and vice president, partner ecosystems, Marketo. “We’re excited to have TIBCO join LaunchPoint so our customers can choose this innovative solution to work alongside Marketo's customer engagement platform and help them build long-term relationships with their customers.”
Visit the ActiveMatrix BusinessWorks listing on LaunchPoint to learn more and get started at launchpoint.marketo.com/.
TIBCO Software, Inc. (tibco.com) is a global leader in infrastructure and business intelligence software. Whether it's optimizing inventory, cross-selling products, or averting crisis before it happens, TIBCO uniquely delivers the Two-Second Advantage® the ability to capture the right information at the right time and act on it preemptively for a competitive advantage. With a broad mix of innovative products and services, TIBCO is the strategic technology partner trusted by businesses around the world.
TIBCO, TIBCO Software, ActiveMatrix BusinessWorks, and the Two-Second Advantage are trademarks or registered trademarks of TIBCO Software Inc. or its subsidiaries in the United States and/or other countries. Marketo, the Marketo logo and LaunchPoint are trademarks of Marketo, Inc. All other product and company names and marks mentioned in this document are the property of their respective owners and are mentioned for identification purposes only.