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GuestLogix Secures 3-Year Agreement with New Airline, Tigerair Taiwan in Partnership with St. Doras - Company’s Travel RPM® Division Develops Omni-Channel Retail Program for Taiwan’s First Low-Cost Carrier -
GuestLogix Secures 3-Year Agreement with New Airline, Tigerair Taiwan in Partnership with St. Doras


PRZOOM - /newswire/ - Toronto, Ontario, Canada, 2014/09/29 - Company’s Travel RPM® Division Develops Omni-Channel Retail Program for Taiwan’s First Low-Cost Carrier - TSX: GXI

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GuestLogix, Inc., the leading global provider of ancillary-focused merchandising, payment and business intelligence technology to airlines and the passenger travel industry, today announced an agreement for the fleet-wide deployment of its retail solutions for the support of food and beverage as well as duty free retailing across Tigerair Taiwan. The Company’s Travel RPM® (Retail Performance Management) business unit partnered with Taiwan’s leading duty free provider, St. Doras Enterprises, to build a complete onboard and off board retail program for the carrier, also working with China Pacific Catering Services to offer a fully outsourced retail management solution that would enable the airline to maximize ancillary revenue generation and deliver a quality passenger experience from day one. As part of this agreement, the carrier, a joint venture between China Airlines and Tigerair, will implement GuestLogix’ leading retail platform and PCI-compliant POS handheld devices as well as its Ancillary Insights™ business intelligence platform and Global Payment Gateway™ for enhanced revenue protection. This agreement highlights the continued success of Travel RPM as well as GuestLogix’ ability to support an omni-channel retailing environment.

“Taiwan is preparing to break free from its current legacy carrier model with the launch of the region’s first low-cost carrier, Tigerair Taiwan,” said GuestLogix President & CEO, Brett Proud. “Together with St. Doras, we are helping to shape the future of the Taiwanese airline industry as we support the introduction of a new airline model to this market. Developed by our Travel RPM unit using best practices and insights, Tigerair Taiwan’s omni-channel retail program is staged for success and will set an example for carriers on both a local and global scale.”

GuestLogix’ Travel RPM consultancy unit partnered with St. Doras in 2014 to develop and implement a complete end-to-end retail solution in time for Tigerair Taiwan’s launch. With 82 payment and operational certifications, GuestLogix’ solutions including its Transaction Processing Engine® (TPE) and Global Payment Gateway, as well as its ability to support JCB cards, played a significant role in securing its partnership with St. Doras as well as being selected by Tigerair Taiwan to build a winning retail strategy that would maximize ancillary revenue potential and enhance the passenger experience.

“Tigerair Taiwan has prepared for a strong takeoff and we are delighted to be combining our expertise with fellow industry leaders to strategize and develop a promising retail program for the airline,” said Alan Lee, President, St. Doras Enterprises. “Both onboard and off board touchpoints will be leveraged to enhance the effectiveness of Tigerair Taiwan’s retail program, with the carrier opting to provide website pre-ordering and home delivery capabilities to its passengers in addition to traditional Flight Attendant-driven service onboard. We see a bright future for this innovative low-cost carrier and look forward to supporting its retail initiatives into the future in partnership with GuestLogix.”

GuestLogix’ retail platform and PCI-compliant POS handheld devices will be deployed to support the airlines’ inflight duty free as well as food and beverage retailing across all routes. The Company’s solutions will also enable website pre-order and home delivery capabilities to offer a consistent retail experience to passengers across various access points and touchpoints. In addition, the carrier will also leverage the Company’s Global Payment Gateway to benefit from enhanced payment security, as well as GuestLogix’ Ancillary Insights for advanced reporting capabilities to optimize its retailing performance.

Following its September 26 launch, Tigerair Taiwan will be servicing flights to Singapore and Thailand, with plans to expand its route network throughout Northeast and Southeast Asia, including Hong Kong, Macau and major Chinese cities.

About Tigerair Taiwan
Tigerair Taiwan is a joint-ventured company between China Airlines and Tigerair Singapore, established in December 2013. It is a leading and the first Taiwan-based budget carrier that offers affordable travel options and a seamless customer experience. The inaugural flight launched between Taiwan and Singapore on 26 September 2014. The following route will operate from Taipei to Bangkok Don Mueang and Ching Mei. With a fleet of Airbus A320-family aircraft, averaging less than three years of age. In the future, Tigerair Taiwan market is aimed to Northeast & Southeast Asia, as well as cross strait market.

About St. Doras Enterprises
St. Doras Enterprises Co., Ltd is the leading inflight duty free operator & concessionaire in Taiwan with over 35 years of experience in the inflight duty free channel. St. Doras’ airline accounts include China Airlines, EVA Air, TransAsia Airways, Mandarin Airlines, Uni Air, and Tigerair Taiwan. The company strives to become the leading inflight duty free operator in the Asia Pacific region in the near future.

About Guestlogix, Inc.
GuestLogix, Inc. (, is a global leader in comprehensive merchandising, payment and business intelligence technology delivered to the passenger travel industry, both onboard and off board. Bringing over a decade of expertise as the industry’s most trusted onboard transaction processing partner to airlines, rail operators and elsewhere in the passenger travel industry, GuestLogix powers the industry’s growing reliance on ancillary revenue generation. Both direct to operators as well as through partnerships with global leaders in catering, duty-free, inflight entertainment and self-service retail experts, the Company provides the payment services touching over 1 billion travelling consumers each year. GuestLogix' global headquarters and centre for product innovation is located in Toronto, with regional head offices located in Dallas, London and Hong Kong.

® Transaction Processing Engine is the property of GuestLogix and is registered in the United States and may be pending or registered in other countries.

© 2014 GuestLogix. All Rights Reserved.

Forward-Looking Statements
This news release includes certain forward-looking statements that are based upon current expectations, which involve risks and uncertainties associated with GuestLogix' business and the environment in which the business operates. Any statements contained herein that are not statements of historical facts may be deemed to be forward-looking, including those identified by the expressions "anticipate","believe","plan","estimate","expect","intend", and similar expressions to the extent they relate to the Company or its management. The forward-looking statements are not historical facts, but reflect GuestLogix' current expectations regarding future results or events. These forward-looking statements are subject to a number of risks and uncertainties that could cause actual results or events to differ materially from current expectations, including the matters discussed under "Risks and Uncertainties" in the Filing Statement filed on August 11, 2014 with the regulatory authorities. GuestLogix assumes no obligation to update the forward-looking statements, or to update the reasons why actual results could differ from those reflected in the forward-looking statements.

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GuestLogix Secures 3-Year Agreement with New Airline, Tigerair Taiwan in Partnership with St. Doras

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GuestLogix’ Travel RPM | Tigerair Taiwan
Contact: Dan Thompson - 
416-849-1566 dthompson[.]
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IMPORTANT INFORMATION: Issuance, publication or distribution of this press release in certain jurisdictions could be subject to restrictions. The recipient of this press release is responsible for using this press release and the information herein in accordance with the applicable rules and regulations in the particular jurisdiction. This press release does not constitute an offer or an offering to acquire or subscribe for any GuestLogix, Inc. securities in any jurisdiction including any other companies listed or named in this release.

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