• The Pencils™, made from 100% Belgian chocolate, offer unlimited creativity to create a masterpiece using only one basic element;
• Applying the technique of traditionally hand-shaved ‘copeaux grattés’, Chocolate Masters™, a brand of the Barry Callebaut Group, creates Pencils™, providing authenticity with an artisanal, yet trendy appeal.
Transforming authenticity into trendiness
More than 30 years ago, master chocolatier Pierre Iserentant introduced the technique of ‘copeaux grattés, ’ perfectly curled chocolate shapes. Originally, the chocolate was hand shaved diagonally, using the so-called ‘biais-méthode.’ By incorporating this craftsmanship into the Barry Callebaut Group, his invention is eternalized. By determining the specific parameters for tempering chocolate, Chocolate Masters™ is able to offer a superior product with better heat resistance, a glossy appearance and a crackling snap.
Unlimited creativity in a multitude of sizes and colors
The new Pencils™ collection is made from 100% Belgian chocolate. They make it easy to create a masterpiece with only one finishing touch, providing unlimited creativity. Any creation can be transformed into a mouth-watering masterpiece, be it a cake, an ice-cream or any other dessert. They will even turn a simple breakfast cereal bowl into a delightful starter for the day.
Pencils™ do not only enhance exclusiveness of any creation, they also compliment your coffee, tea or digestive drinks.
The Pencils™ are available in almost any color and size imaginable, each with their own specific shape and flavor, ranging from velvety tasting Creamy Pencils™ over crunchy cute Mini Pencils™ to edible Celebration Candles.
“Consumers are increasingly looking to try foods that evoke new and unfamiliar culinary experiences. The Pencils™ make any dessert a visual delight in just one handling,” Belgian chef Robrecht Wolters states. “Whether you’re serving a classic ice cream, sorbet or sabayon, a Pencil™ always delivers that little extra, surpassing the expectation of even the most demanding customers.”
Quality Cocoa for a Better Life
Since July of this year, all Chocolate Masters™ decorations support the Quality Partner Program (QPP). Encompassing activities such as farmer training on good agricultural practices, education for children in cocoa farming communities, and improving access to safe water and basic healthcare, this program aims to secure the production of sustainably grown cocoa and increases the overall quality of life of cocoa farmers and their families. Through QPP, Barry Callebaut engages participating farmers and cooperatives in Côte d’Ivoire and Cameroon on the road toward greater cocoa sustainability.
About Barry Callebaut Group
With annual sales of about CHF 4.9 billion (EUR 4.0 billion / USD 5.2 billion) in fiscal year 2012/13, the Zurich-based Barry Callebaut Group (barry-callebaut.com) is the world’s leading manufacturer of high-quality chocolate and cocoa products from sourcing and processing cocoa beans to producing the finest chocolates, including chocolate fillings, decorations and compounds. The Group runs more than 50 production facilities worldwide and employs a diverse and dedicated global workforce of over 9,000 people.
The Barry Callebaut Group serves the entire food industry, from industrial food manufacturers to artisanal and professional users of chocolate, such as chocolatiers, pastry chefs, bakers, hotels, restaurants or caterers. The two global brands catering to the specific needs of these Gourmet customers are Callebaut® and Cacao Barry®.
The Barry Callebaut Group is committed to sustainable cocoa production through its “Cocoa Horizons” initiative to help ensure future supplies of cocoa as well as improve farmer livelihoods.
Media contact: Jo Detavernier - Managing Consultant
P: +32(0)486 45 69 81 - E: jo.detavernier[.]finn.be.