TreasureCom Zeta Mu, a company operating out of Georgia, today announced that it has entered into partnership with industry leader, TIEMAC Corporation (TIEMAC), to bring to market an Internet of Things (IoT) Smart Mobile Outdoor Billboard Advertising platform to disrupt the outdoor billboard advertising space. The Company’s solution includes a CAN-Bus 2.0 J1939 Connected Vehicle Device Windows Azure cloud based system supplied by TIEMAC. Its smart advertising campaigns are built using 4G LTE connection from the connected vehicle device to Microsoft Azure cloud and runs on Verizon and AT&T 4G LTE networks.
The IoT mobile outdoor billboard smart advertising idea is the brain child of the company’s founder, Michael Treasure, who also founded TIEMAC. TIEMAC’s IoT connected device, intelligent, machine learning and advanced telematics business intelligent solution was brought to market based off the catalyst of the Federal Government’s recent mandate that all commercial trucks must be outfitted with Electronic Onboard Recorder (EOBR) technology as part of the highway funding bill. The device that TIEMAC supplies with its solution is a high end connected computer that uses the latest Intel mobile chipset with a 64 bit Windows 8.1 Embedded Enterprise OS. This high end computer coupled with TIEMAC’s cloud centric solution provides a compelling platform for value added services and TreasureCom Zeta Mu is leveraging this opportunity to bring smart mobile outdoor bill board advertising to the Over the Road (OTR) commercial trucking space.
TreasureCom Zeta Mu’s Smart Mobile Outdoor Billboard Advertising Platform (SMOBAP) provides advertisers with an opportunity to run an “Intelligent Ad” campaign with an inventory of up to 50 different one to five minutes dynamic graphical ad and or video ad clips. SMOBAP provides guaranteed placement of two sided ads on multiple OTR trucks simultaneously. This gives advertisers the opportunity to maximize the advertising dollar in promoting their companies on smart billboards that move over the road across all States, Canada & Mexico as a leading edge advertiser using cutting edge IoT technology. With TreasureCom Zeta Mu’s SMOBAP, advertisers can deliver specific customized messaging based on a real time intelligent parameters, such as: GPS location (State, City, Road, etc., ); driver speed & braking durations; municipal zoning restrictions; specific targeted promotions; weather; demographics and time of day. According to the company’s Chief Digital platform manager,“advertisers using SMOBAP will be able to capture actual interactive engagements, and reports back the interests, brand affinities, demographics, purchasing of engaged viewers and in turn take actions to provide specific discounts, etc. to viewers who may respond from an accompanying smart phone app”.
The TreasureCom Zeta Mu SMOBAP provides road travelers and road users with a positive impact, serving real time amber alerts with real time video and or pictures of the suspect. Additionally, the system provides real time traffic and weather information on traffic and road conditions across cities as they occur. Government at the federal, state and municipal levels can use TreasureCom Zeta Mu SMOBAP to send real time amber alerts of suspect and captive in video and picture formats. In addition, government bodies can send real time emergency public information to travelers and road users as well as information on road conditions and construction activities.
TreasureCom Zeta Mu is not selling its SMOBAP technology to other trucking companies. Rather, TreasureCom Zeta Mu is operating its SMOBAP technology on its own fleet of OTR commercial trucks as a green advertising business. TreasureCom Zeta Mu’s chief operating officer states “we are not going to have trucks just driving around states, cities and towns for mere advertising purpose. Rather, our trucks will be carrying over the road full truck load cargo just like any other over the road commercial trucks. Trucks will be scheduled for dispatch and delivery of customer loads across the country. We will then overlay our smart advertising IoT platform to run ads”. Michael Treasure added “Because we will be running smart ads we will not be running unduly distractive ads, rather our ads will be run smartly, displayed appropriately, depending on speed of truck, where the truck is at any given time, duration the truck is in break mode, etc.
About TIEMAC Corporation
TIEMAC (Tiemac.com) develops and markets an embedded connected device, machine learning, intelligent real time operational and back office administration cloud based SaaS mobile centric advanced telematics solution for the commercial trucking industry. TIEMAC’s solution is backed by partners such as OSIsoft, Microsoft, Intel, Verizon, AT&T, and others. Through a special development and manufacturing Agreement with its Manufacturing partner, NexCom, TIEMAC is able to extend its Internet of Things intellectual property (IP) in bringing, to markets worldwide, TIEMAC branded and IP owned x86 Intel Windows based embedded devices supported by mobile solutions for tablets and smartphones.