The site experienced a spike of 300% over normal traffic for mid-February.
From Tuesday February 13th through Wednesday February 14th, the 2007 Valentine’s Day storm brought a mix of sleet, freezing rain, and snow that made travel dangerous in the Northeast United States. Many travelers turned to the AccuWeather.com Web site primarily for radar images, current conditions, local forecasts, and video forecasts, and wireless access to weather information. They also used the AccuWeather.com mobile Website to access the same range of information while in transit. According to Keynote, AccuWeather.com was available during the height of the storm at a rate of nearly 96% -- more than any other leading weather site and 26% more than one of the most frequently visited weather sites online.
“AccuWeather.com understands how important weather information can be for protecting our customers’ lives and property,” said Jim Candor, Senior Vice President of New Media for AccuWeather.com. “We take that responsibility seriously and realize that it means we need to deliver leading meteorological insights supported by solid technology that ensures reliable delivery, especially during severe weather when customers need dependable weather information the most.”
Keynote (Nasdaq “KEYN”), known as The Mobile and Internet Performance Authority™, is the global leader in test & measurement solutions that improve mobile communications and online business performance. As an independent and trusted third-party, Keynote provides IT and marketing executives with an unbiased view into their Internet services from around the world.
We help over 2,600 corporate customers become “the best of the best” by helping them improve online business performance and mobile communications quality. Our customers represent top Internet and mobile companies including American Express, BP, Caterpillar, Dell, Disney, eBay, ESPN Mobile, E*TRADE, Expedia, FedEx, Microsoft, SonyEricsson, Sprint, T-Mobile, Verizon and Vodafone.
Keynote Systems, Inc. is headquartered in San Mateo, California and can be reached by phone in the U.S. at (650) 403-2400.
AccuWeather, The World’s Weather Authority®, presents accurate, localized, branded forecasts and severe weather bulletins to over 106 million Americans each day via the Internet, mobile devices and IPTV, through the airwaves, and in print. The 113 meteorologists at AccuWeather deliver a portfolio of customized products and services to media, business, government, and institutions, and inform millions of visitors worldwide through the free AccuWeather.com website. AccuWeather also provides content onto more than 20,000 third-party Internet sites, including CNN Interactive, ABC’s owned and operated stations, The Washington Post and The New York Times.
Keynote, The Internet Performance Authority and Perspective are registered trademarks and The Mobile and Internet Performance Authority and True Experience are trademarks of Keynote Systems, Inc. Other trademarks are the property of their respective owners. © 2007 Keynote Systems, Inc.