MZ, an Attitude company, the world’s largest independent investor relations company - and the leading consulting firm in financial market communications innovation - and the newspaper DCI, an Organizações Sol Panamby company, announced during the 16th National Investor Relations and Capital Market Meeting the beginning of a partnership focused on the development of financial communications, particularly for the Brazilian capital markets.
The two companies are bringing together very positive factors: MZ already has content production relevant to the market and DCI is an outlet with a strong presence among investors, consultants and small and medium-sized entrepreneurs.
The partnership provides for the production of studies, articles and columns for the DCI newspaper, its website (dci.com.br) and for MZ’s NEO1 website (portalneo1.net). The texts will address issues that are important to the Investor Relations and investment audience, as well as small and medium enterprises (SMEs), among others. In addition, the partnership between the companies will promote the production of events, workshops and webinars for the discussion of relevant topics.
According to DCI executive director Rubens Pedretti Junior, the partnership is taking place within a context of operational transformations with respect to media at the group. "In alignment with the new trends in online and offline communications, we’re working on a project to modernize DCI, which will be announced soon. MZ, the most relevant financial communications consulting firm in Latin America, as well as other important partners, will be involved in this project," he said.
Denys Roman, a partner at MZ, highlighted the importance that the company has given to communications in recent years. "Since the creation of MZ in 1999, the Brazilian capital markets have undergone major changes and we have always sought to innovate in order to contribute to the evolution of the market, which has been a real winning formula.
In recent years, we have provided significant support for the development of a market with developed access and with MP 651, CVM Instruction 549 of 2014 and the new 476, we see opportunities for major changes in the current landscape," he explained.
MZ operations officer Márcio Veríssimo de Moraes reinforced this emphasis that the Company has given to editorial production. "At the start of the year we published a book entitled ‘Key Issues for Building a Financial Communications Plan, ’ which featured a selection of articles and studies produced by our consultants that discuss IR, Corporate Governance, Legal Advertising, Sustainability and many other issues related to financial communications. Our editorial production has consolidated itself in recent years, and the partnership with DCI will accentuate this evolutionary process," he said.
Modernization and innovation are also important topics for the editorial department of DCI, which has undergone changes. The company is in the process of fully integrating its offline and online operations, without compromising on the editorial quality that has always been its trademark. DCI’s new editorial director Roberto Lira believes that partnerships such as this one with MZ will allow the Group to not only provide information to an already qualified group of readers, but also evolve to form a community of consumers of content useful for making decisions, be they business decisions or investment decisions.
DCI’s new projects include a redesign of the newspaper into a more modern and enjoyable format, which will bring opportunities for integration with the digital operations, development of a workflow that will aggregate agility and quality in daily operations, better use of social networks, a quest for the most qualified and specialized team, the creation of seminars, forums and special sections focused on issues of interest to DCI‘s audience and the introduction of awards in the areas of innovation, sustainability and entrepreneurship.
"All of this will only be possible if we think of content production as an interactive and collaborative activity. We’re going to enhance our communications channels with our readers, sources and partners. There’s no room these days for one-way flows of information. And digital platforms are the best means to reach this goal of interactivity," Roberto Lira said.
16th National Investor Relations and Capital Markets Meeting
Dates: July 22-23
Address: Rua Dr. Plinio Barreto, 285 - Bela Vista - São Paulo - SP
MZ (mzgroup.com), a Grupo Attitude company, is the world’s largest independent investor relations company and a leading consultancy on innovation in the financial communications market. Founded in 1999, it has become a Brazilian multinational with headquarters in São Paulo and offices in Austin, Chicago, Hong Kong, New York, Rio de Janeiro, San Diego, Sydney, Taipei and Vancouver. MZ’s services include activities related to strategic consulting, such as market perception diagnostics, IPO preparation, capital market relationship coaching for executives and board members, the planning and operationalization of global financial communications programs, identification of shareholder bases and debt holders, investor targeting and non-deal roadshows, among others. MZ also has an innovative technology and content generation platform composed of websites, webcasts, applications for tablets and smartphones, CRM and online meetings, as well as the creation of content for annual, sustainability and corporate reports, legal and financial translations, and legal disclosures. Additionally to being a leader in Latin America, MZ was recently ranked as the seventh favorite IR consultancy worldwide, and the fourth in Asia, by IR Magazine.