Oracle Social Cloud today announced LinkedIn support for its comprehensive Social Relationship Management (SRM) platform, allowing Oracle Social customers the ability to publish, engage, automate, and analyze LinkedIn activities within the Oracle SRM platform. With the announcement, Oracle Social Cloud also officially joins the LinkedIn Certified Company Page Partners Program. The addition of LinkedIn will provide the opportunity for Oracle to better serve B2B companies, as well as companies needing a complete multichannel social strategy to reach and engage with LinkedIn’s influential user base of 300 million in more than 200 countries and territories.
LinkedIn continues to be a central destination for professional social networking. According to Investis, LinkedIn accounts for 64 percent of all visits to corporate websites from social media sites. LinkedIn is also an essential marketing platform for B2B businesses, as more than 3 million companies have LinkedIn Company Pages.
Oracle Social has strengthened its offering for B2B by adding publishing, engagement, workflow, automation, and analytics functions for the social network. Oracle SRM customers will now be able to partake in the following activities for LinkedIn:
• Publish: View and manage existing drafts, and schedule and publish LinkedIn Company Page and Showcase Page updates. Create new page updates to the managed pages. Apply targeting capabilities to updates by geography, language preference, company size, job function, industry, and seniority.
• Engage: View, manage, and respond to likes and comments around those company shares, engaging directly with LinkedIn members.
• Workflow & Automation: Manage authorization of LinkedIn Company Pages and Showcase Pages within the Oracle SRM platform and organize pages within various bundles. Assign users for management, publishing, and engagement permissions for pages within various bundles of the Oracle SRM account.
• Analytics: Oracle SRM offers page-level and post-level reports that include metrics such as number of likes and comments on a LinkedIn update.
Additionally, Oracle Social customers will be able to tap into Oracle SRM’s proprietary features and capabilities for LinkedIn including Dynamic Link Tracking (DLT) and Smart Publishing. Dynamic Link Tracking, an Oracle SRM competitive advantage, enables users to better track and understand the journey of the customer and realize what type of posts/content drive action.
“Social networks provide what no other data source has to date and that’s revealing customer preferences so businesses can truly understand needs, wants, desires, and dislikes,” said Judith Sim, chief marketing officer, Oracle. “LinkedIn is an invaluable platform for marketers, especially B2B organizations like Oracle. Oracle gains a better understanding and interaction with customers, potential customers and influencers to deliver a superior customer experience across the complete life cycle.”
“The transformational shift in today’s buyer journey requires that businesses reach their target prospects, customers and influencers across multiple platforms and channels, and increasingly social media sites have become popular destinations on the B2B front,” said Jacques Bégin, Research Analyst, SiriusDecisions. “Successful social strategies are about listening and learning in the right places to engage your audiences with personalized messages and relevant content that provide education and value at the right time.”
“LinkedIn is an essential platform not just for B2B organizations but also for companies needing a complete multiplatform social strategy,” said Meg Bear, group vice president, Oracle Social Cloud. “This announcement strengthens our offering for B2B organizations, especially when coupled with our CX offerings like Oracle Eloqua. Our driving focus is to continue to deliver value and innovate so that Oracle SRM customers have distinct advantages to succeed in today’s social world.”
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