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Strong Demand for Mobile Solutions Will Boost Sales in U.S. and Europe Finds Frost & Sullivan - Vendors must recognize differences in preferences among various industries and regions - Wireless.Frost.com
Strong Demand for Mobile Solutions Will Boost Sales in U.S. and Europe Finds Frost & Sullivan

 

PRZOOM - /newswire/ - Mountain View, CA, United States, 2014/07/09 - Vendors must recognize differences in preferences among various industries and regions - Wireless.Frost.com.

   
 
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The value proposition of three specific mobile solution categories is being successfully communicated in the United States and Europe. More than half of the businesses in these two regions view mobile software applications, machine-to-machine (M2M) communications and mobile device management (MDM) solutions as highly effective technologies. Of these three mobile solution categories, mobile software applications are currently deployed by the highest percentage of businesses, however, MDM and M2M solutions are projected to experience the strongest near-term growth within the next two years.

An analysis from Frost & Sullivan's, The Future of Mobile Solutions from a Customer Perspective United States and Europe presents these and other findings from a survey of 1,028 decision-makers for IT-related purchases in the U.S. and Europe. Five key vertical industries were targeted for sampling healthcare, government, banking/finance/insurance, manufacturing and retail/wholesale.

"Industry-specific preferences have emerged around mobility, with the manufacturing and finance sectors leading in all three mobile solution categories in percent of companies deploying," said Frost & Sullivan Mobile & Wireless Principal Analyst Jeanine Sterling. "Looking forward during the 2014-2016 time period, government and manufacturing expect to exhibit the highest levels of growth in each of these three categories."

Companies are deploying mobile apps display distinct tendencies, including a preference for using wireless carriers and systems integrators as their strategic mobility partners, although the preference for wireless carriers is softening in some customer segments. Over two-thirds of companies currently using mobile apps also report their preference of some form of pre-packaged software versus creating their own customized solutions.

Cloud-based mobile applications have also become an increasingly popular trend. Among the businesses that have already begun utilizing cloud computing solutions, 40 percent have moved their mobile enterprise applications to the cloud and another 32 percent plan to make the same transition within the next three years. It should be noted, however, that the willingness to migrate mobile apps to the cloud differs by industry.

"In terms of regional patterns, U.S. firms have a somewhat higher affinity for mobile solutions than their European counterparts," noted Sterling. "The current gap in deployment levels is expected to widen further for both mobile apps and MDM by 2016, indicating that the U.S. will continue to be a more lucrative market than Europe especially for these mobile solution providers."

The Future of Mobile Solutions from a Customer Perspective United States and Europe is part of the Mobile & Wireless Communications (wireless.frost.com) Growth Partnership Service program. The study analyzes the findings of a recent survey of 1,028 IT decision-makers in the U.S. and Europe. It assesses the current and future use of three enterprise mobile solution categories in these two regions and across five vertical industry segments. The study identifies preferences regarding a number of deployment issues, including mobility partners, moving to the cloud, and prepackaged versus custom application solution designs. It also deep-drills on deployment plans for eight distinct mobile enterprise applications. Information on the distribution of worker types by region, company size, and industry is also provided. All studies included in subscriptions provide detailed market opportunities and industry trends evaluated following extensive interviews with market participants.

About Frost & Sullivan
Frost & Sullivan (frost.com), the Growth Partnership Company, works in collaboration with clients to leverage visionary innovation that addresses the global challenges and related growth opportunities that will make or break today's market participants.

Our "Growth Partnership" supports clients by addressing these opportunities and incorporating two key elements driving visionary innovation: The Integrated Value Proposition and The Partnership Infrastructure.

The Integrated Value Proposition provides support to our clients throughout all phases of their journey to visionary innovation including: research, analysis, strategy, vision, innovation and implementation.
The Partnership Infrastructure is entirely unique as it constructs the foundation upon which visionary innovation becomes possible. This includes our 360 degree research, comprehensive industry coverage, career best practices as well as our global footprint of more than 40 offices.

For more than 50 years, we have been developing growth strategies for the global 1000, emerging businesses, the public sector and the investment community. Is your organization prepared for the next profound wave of industry convergence, disruptive technologies, increasing competitive intensity, Mega Trends, breakthrough best practices, changing customer dynamics and emerging economies?

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The Future of Mobile Solutions from a Customer Perspective United States and Europe / ND77-65

 
 
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Strong Demand for Mobile Solutions Will Boost Sales in U.S. and Europe Finds Frost & Sullivan

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