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GuestLogix Announces Rapid Implementation Onboard Primera Air in Partnership with SERVAIR - Company’s Flexible Retailing Technology Solutions Deployed to Launch the Seasonal Carrier - /
GuestLogix Announces Rapid Implementation Onboard Primera Air in Partnership with SERVAIR


PRZOOM - /newswire/ - Toronto, Ontario, Canada, 2014/06/11 - Company’s Flexible Retailing Technology Solutions Deployed to Launch the Seasonal Carrier - / . TSX: GXI

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GuestLogix, Inc., the leading global provider of onboard retail and payment technology solutions to airlines and the passenger travel industry, today announced the deployment of its retail technology platform and handheld POS devices onboard new seasonal carrier, Primera Air. This agreement was made in partnership with major European airline catering specialist, Servair, for the management of the carrier’s Buy on Board program, including the enablement of secure credit card transactions for the inflight sale of food and beverage. With this announcement, GuestLogix and Servair demonstrate their ability to deploy their joint solution quickly and efficiently, highlighting the value of this industry partnership.

“Our collaboration with Servair on the execution of this time-sensitive deployment speaks volumes to the flexibility of our offerings and our commitment to customer satisfaction,” said GuestLogix President & CEO, Brett Proud. “Being mindful of timing, we were able to leverage our expertise both individually and as a whole to remain on schedule and literally get this airline off the ground with a full Buy on Board program in place. We are thrilled to welcome our third joint customer with Servair and to enable Primera Air to have a successful 2014 season.”

Primera Air will use GuestLogix’ PCI-compliant handheld POS devices to accept major credit cards for the purchase of food and beverage across its European route network. The Company’s Global Payment Gateway™ and back-office will also be leveraged to protect Primera Air’s operations and enhance its onboard retailing performance.

“We didn’t want to compromise quality, yet we had a limited timeframe to work with, as our onboard store needed to be open in time for our summer 2014 launch,” said Sigurdur Helgason, Inflight Sales Manager, Primera Air. “Industry experts, GuestLogix and Servair, promised they could work with our tight timeline to get our Buy on Board program up and running, and successfully followed through on their commitment. We are very pleased with our decision to work with these partners, and to be offering best in class offerings to our passengers.”

GuestLogix and Servair formed a strategic channel partnership in 2012, with shared customers in France and North Africa. Servair relies on the Company’s Transaction Processing Engine® (TPE®) and Global Payment Gateway™, backed by 82 payment and operational certifications, to offer the most secure retailing solutions to its customers and their passengers. With this agreement, the partnership welcomes its third joint customer in the EMEA region and further strengthens the value of its channel partner relationship.

“Our top priority is our customers, and by working with a fellow industry leader like GuestLogix, we are able to offer the best in catering and retailing technology to our clients,” said Claude Thenevin, Executive Vice President for Sales Marketing and Innovation, Servair. “Through our partnership, we provide winning Buy on Board programs that enhance revenue opportunity for airlines as well as the inflight experience for their passengers. Our efficient deployment across Primera Air exemplifies the flexibility and reliability of our services, and we are delighted to support this new airline customer moving forward.”

Primera Air launched its summer schedule in May 2014 with a network throughout Europe.

SERVAIR ( is the leading French airline catering and cleaning company. Ranked 3rd in the world, with its partners and subsidiaries, SERVAIR provides airlines with a full range of essential services for air transport and passenger comfort in nearly 40 worldwide airports. Its uncompromising standards in terms of quality and expertise have established SERVAIR as a key partner to its 120 client companies, enabling them to boost their commercial offer to passengers while ensuring the strictest adherence to air transport constraints.
More information at

About Primera Air
Primera Air ( is a proud member of the Primera Travel Group (PTG), which is registered in Scandinavia and operates travel agencies and tour operating companies in Iceland, Sweden, Denmark, Norway and Finland. In 2012 the group will transport over 1.000.000 customers to destinations all over the world. Primera Air is the groups own airline, fully owned by the group. With 8 aircrafts, we currently carry around 50% of the group’s potential passengers. The goal is to maintain strong connections with the group as well as working with other tour operators and sell own seats on chosen routes.

About Guestlogix, Inc.
GuestLogix, Inc. (, is a global leader in comprehensive retail solutions delivered to the passenger travel industry, both onboard and off-board. Bringing over a decade of expertise as the industry’s most trusted onboard transaction processing partner to airlines, rail operators and elsewhere in the passenger travel industry, GuestLogix powers the industry’s growing reliance on ancillary revenue generation. Both direct to operators as well as through partnerships with global leaders in catering, duty-free, inflight entertainment and self-service retail experts, the Company provides the payment services touching over 1 billion travelling consumers each year. GuestLogix' global headquarters and centre for product innovation is located in Toronto, with regional head offices located in Dallas, London and Hong Kong.

© 2014 GuestLogix. All Rights Reserved.

Forward-Looking Statements
This news release includes certain forward-looking statements that are based upon current expectations, which involve risks and uncertainties associated with GuestLogix' business and the environment in which the business operates. Any statements contained herein that are not statements of historical facts may be deemed to be forward-looking, including those identified by the expressions "anticipate","believe","plan","estimate","expect","intend", and similar expressions to the extent they relate to the Company or its management. The forward-looking statements are not historical facts, but reflect GuestLogix' current expectations regarding future results or events. These forward-looking statements are subject to a number of risks and uncertainties that could cause actual results or events to differ materially from current expectations, including the matters discussed under "Risks and Uncertainties" in the Filing Statement filed on May 12, 2014 with the regulatory authorities. GuestLogix assumes no obligation to update the forward-looking statements, or to update the reasons why actual results could differ from those reflected in the forward-looking statements.

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GuestLogix Announces Rapid Implementation Onboard Primera Air in Partnership with SERVAIR

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GuestLogix, Inc. | SERVAIR
Contact: Dan Thompson - 
416-849-1566 dthompson[.]
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IMPORTANT INFORMATION: Issuance, publication or distribution of this press release in certain jurisdictions could be subject to restrictions. The recipient of this press release is responsible for using this press release and the information herein in accordance with the applicable rules and regulations in the particular jurisdiction. This press release does not constitute an offer or an offering to acquire or subscribe for any GuestLogix, Inc. securities in any jurisdiction including any other companies listed or named in this release.

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