Free press releases distribution network?

Agency / Source: CLICKintoPR | Ainsworth Maguire

Check Ads Availability|e-mail Article


Are you the owner of this article?, Turn it PREMIUM with your LOGO instead - and make it 3rd party Ads-Free! within the next hour!



The Harrods of Hairdressing and Beauty Salons to Enter UK and Irish Market via Master Franchising - The premier French hairdressing and beauty group, Dessange International, is to expand its retail portfolio into the UK and Ireland via master franchising, as part of its international expansion programme
The Harrods of Hairdressing and Beauty Salons to Enter UK and Irish Market via Master Franchising

 

PRZOOM - /newswire/ - Norwich, United Kingdom, 2007/02/21 - The premier French hairdressing and beauty group, Dessange International, is to expand its retail portfolio into the UK and Ireland via master franchising, as part of its international expansion programme.

   
 
Your Banner Ad Here instead - Showing along with ALL Articles covering Franchise/Biz Opportunity Announcements

Replace these Affiliate Programs at ANYTIME! Your banner here within the next hour. Learn How!


 

In a market that is undergoing a phase of consolidation, Dessange International is aiming to grow its network by awarding master franchises and via the extension of its Camille Albane and Frédéric Moréno brands.

Founded in Paris in 1954 and described as ‘the Harrods of hairdressing and beauty salons’, Dessange International is a world leader with 1,000 salons in 45 countries. The company Founder and Chairman, Jacques Dessange, is a forward-thinking Frenchman whose passion, pioneering spirit and insistence on quality remain the cornerstones of the brand’s continued development.

The company has commissioned franchise consultancy and publishing group FDS to identify suitable partners to establish its main brand, Dessange, in the UK and Ireland. Successful candidates may be highly skilled beauty professionals or entrepreneurs, with impressive business portfolios, and able to establish a flagship salon and training facility before expanding the brand via company-owned and/or sub-franchised outlets.

Dessange International will work very closely with its UK and Ireland partners to set up the flagship salon, recruit a training director and set up the training centre. Master franchisees will gain access to over 50 years of experience and know-how, a substantial research and development and logistics division, and worldwide training facilities.

The Swiss Master Franchisee Franco Fontana previously managed a number of salons as a franchisee before investing in the Master Franchise in 2002. He currently operates 22 Dessange, 6 Camille Albane and 10 Frédéric Moréno sub-franchised and company-owned salons.

He says: “Dessange is both a prestigious and upmarket brand of hair salons. The advantages of this business reflect the qualities that distinguish the group from other brands: we are an international hair care and aesthetics group that boasts three complementary brands with a wide range of products and the training commitment to back that up.

“Dessange allows for professional development through its nine training centres around the world, where trained hairdressers can join the Dessange group and be trained in the techniques used by each of the brands, and over subsequent years, can perfect their artistic, technical and creative skills.”

Enrico Bregolin, the Italian Master Franchisee, previously worked for the Maletti Group. He has 120 franchises under Dessange and Camille Albane and is aiming to launch Frédéric Moréno into the market in the future.

“Each distinct brand can rely on the accumulative expertise of the Dessange group,” Enrico explains. “This knowledge base means that there is the technical support you need to get new staff trained and up to speed in a minimum of time but ensuring maximum quality. This is essential to the salon’s profitability. This means we’ve got rid of the traditional approach so typical of most Italian hair salons where the individual hair salon operator sets the terms and does not operate as part of a larger entity. In brief, the Dessange group offers its brands strong management support as well as know-how in marketing, brand and salon image.”

For further details contact Nick Williams, FDS consultant
Call: 01603 620 301 Email: nickw[.]fdsltd.com

Jacques Dessange founded Dessange International in 1954. In 1975 he began development of the first network of franchised hairdressing salons in France. Driven by his pioneering spirit and supported by a team of loyal managers, Dessange International was the first to develop salons outside of France (1962), develop a skills development centre (1979), launch a range of care and make-up products (1990), and distribute a designer brand of hair care products in hypermarkets (1992).

Dessange is a luxury brand focused on quality and creativity and represents two per cent of the total styling market. Dessange salons are large centres of beauty located in town centres, sometimes associated with beauty institutes. They provide luxurious and customised services to discerning, sophisticated women, sell face and body care products and make-up under the brand name Dessange Beauté and the Phytodess and Natural Pigma hair care products.

Dessange has worked for many years in partnership with L’Oréal, which supplies its professional/technical products. Lascad, a L’Oréal subsidiary, exploits the licence for ‘Jacques Dessange Compétence Professionnelle’ hair care products sold in hypermarkets.

Camille Albane is a hairstyling, colouring and make-up brand in the mid to top end of the market and represents three per cent of the total market. The image, identity and price positioning are all designed to target “women of expression” who demand quality.

The Frédéric Moréno Coiffure Company was acquired in May 2002 and has allowed Dessange International to significantly increase its market share in a segment in which it was previously absent: the mid-range market. Frédéric Moréno salons represent three per cent of the market and are designed to build local customer loyalty through an attractive pricing policy and made-to-measure services provided in a comfortable atmosphere.

For the last 13 years, Dessange International has designed and distributed care products for the hair, face and body as well as make-up ranges. It also distributes collections of beauty accessories such as glasses, handbags, scarves and jewellery in its salons. In 1998 Jacques Dessange created an internal products division, Dessange Paris, and over the years has made considerable investment in its development. In 2003 Dba SA : Division Beauté Accessoires was created to design, manufacture and distribute the hair and care product ranges to the franchise network.

The brand has gained consistent exposure through its long association with show business as an Official partner of the Cannes Film Festival, the Official Hair Stylist of the Deauville Festival, the international tennis tournament at Roland Garros, and the Paris Masters Bercy.

 
 
Your Banner Ad Here instead - Showing along with ALL Articles covering Franchise/Biz Opportunity Announcements

Replace these Affiliate Programs at ANYTIME! Your banner here within the next hour. Learn How!


 

Agency / Source: CLICKintoPR | Ainsworth Maguire

 
 

Availability: All Metropolitan Area

 

Traffic Booster: [/] Quick PRZOOM - Press & Newswire Visibility Checker

 

Distribution / Indexing: [+]

 
 
# # #
 
Franchise Biz Opportunity - Franchising.com is very welcome to link this article from their website as well as all previous ones and name PRZOOM - PRTODAY / NewswireToday as one of their sources. Franchising.com is one of those numerous websites caught using others content without offering link back to the original source. Google™ should take necessary action and remove Franchising.com from Google™ News.

 
  Your Banner Ad showing on ALL
Franchise/Biz Opportunity articles,
CATCH Visitors via Your Competitors Announcements!


The Harrods of Hairdressing and Beauty Salons to Enter UK and Irish Market via Master Franchising

Company website links NOT available to basic submissions
It is OK to republish and/or LINK any newswire for any legitimate media purpose as long as you name PRZOOM - Press & Newswire and LINK as the source.
 
  For more information, please visit:
Is this your article? Activate ALL web links by Upgrading to Press Release PREMIUM Plan Now!
|
Contact: Rachel Spaul 
01603 620 301 rachels[.]fdsltd.com
 
PRZOOM / PRTODAY - Newswire Today disclaims any content contained in this article. If you need/wish to contact the company who published the current release, you will need to contact them - NOT us. Issuers of articles are solely responsible for the accuracy of their content. Our complete disclaimer appears here.
IMPORTANT INFORMATION: Issuance, publication or distribution of this press release in certain jurisdictions could be subject to restrictions. The recipient of this press release is responsible for using this press release and the information herein in accordance with the applicable rules and regulations in the particular jurisdiction. This press release does not constitute an offer or an offering to acquire or subscribe for any CLICKintoPR | Ainsworth Maguire securities in any jurisdiction including any other companies listed or named in this release.

Franchise/Biz Opportunity via RSSAdd NewswireToday - PRZOOM Headline News to FeedBurner
Find who RetweetFollow @NewswireTODAY



Are you the owner of this article?, Turn it PREMIUM with your LOGO instead - and make it 3rd party Ads-Free! within the next hour!




Read Latest Press Releases From CLICKintoPR | Ainsworth Maguire / Company Profile


Read Franchise/Biz Opportunity Most Recent Related Press Releases:

Minnesota Company Begins Nationwide Franchising Effort
Israel’s Leading Business Promotion Group to Visit India in July
GE Capital Provides Serazen with Financing to Acquire 50 Hardee’s Units
GE Capital Provides Financing to Boston-Area Domino’s Franchisee
New Japanese Service FranchiseMeets Named and Quoted in FIM Keynote Address
Nashville Investors Acquire the Master Franchise Rights to a Fast Growing Home Care Company
GE Capital Finances Acquisition of 26 Denny’s Restaurants
GE Capital Finances Expansion of Planet Fitness Franchisee PF Growth Partners
GE Capital Lends $45 Million to Largest McAlister’s® Deli Franchisee The Saxton Group
Jantize America Expands into Lehigh Valley, Pennsylvania

Boost Your Social Network
& Crowdfunding Campaigns


LIFETIME SOCIAL MEDIA WALL
 
NewswireToday Celebrates 10 Years in Business
Find business coaching, life coaching, executive coaching and corporate coaching, best selling coaching books, ...



PREMIUM Members


Visit  La Bella Bakery Artisan Bakery Arizona

Visit  JobsWare.com

Visit  Triggr & Bloom







 
  ©2016 PRZOOM — Limelon Advertising, Co.
Home | About PRZOOM | Advertise/Pricing | Contact | Investors | Privacy/TOS | Sitemap | FRANCAIS
newswire, PR free press releases distribution service magazines engine news alert newsroom press room breaking news public relations articles company news alerts newswiredistribution ezine bizentrepreneur biznewstoday digital business report market search pr firms agencies reports distri-bution today investor relation successful internet entrepreneur newswire distribution prtoday.com freenewswiredistribution asianewstoday bizwiretoday USA pr UK today