Fonality, the innovative provider of business phone systems and integrated communications solutions designed to reduce the friction that slows business momentum, today announced a new marketing program for channel partners designed to amplify partner marketing and sales efforts.
The Marketing 360 program provides sales and marketing co-investment funds and tools to ensure channel partners have everything they need to be successful selling Fonality. Access will be available through the Fonality Partner Exchange, the company’s online community for partners.
“Our channel program is a critical part of our strategy for growth, so we want to provide the right information and tools at the right time to ensure our partners’ success,” said Daryl Reva, senior director of product and channel marketing for Fonality. “The Marketing 360 Program is a key component in our overall channel program, which is dedicated to making it easy for our partners to attract, engage, and sign new customers.”
The program features a self-service print portal where partners can customize, co-brand, and order printed sales collateral and eBooks using Fonality’s market development funds (MDF). Certified partners who reach the first tier based on sales volume will earn $1,000 in MDF and there is no cap as they scale. Additional program elements include:
• A 60-day marketing action plan
• Co-branded email campaigns and email templates
• Monthly marketing webinars
• Sales presentations
• Product videos
• Client case studies and testimonials
“The marketing materials, promotional programs, and the host of other support materials will be a huge benefit to us,” said Michael Henochowicz, president & CEO of OPC Marketing, Inc., manufacturer of SpitFire Dialers. “This new program will greatly enhance our shared mission to offer the most flexible, easy to use, and integrated software products and exceptional customer service and technical support. Fonality (fonality.com) has been a huge part of our success, and this will only increase with the addition of these invaluable tools.”