The color-certified HP Envy and HP Pavilion monitors will be available to consumers in Q3 2014. The color certification program, introduced in June 2013 by Technicolor and Portrait Displays, is a process that controls the colors on the screen of qualifying laptops, monitors, all-in-ones, smartphones and tablets. When a device has been certified, consumers are assured that the colors on the screen are pure and accurate.
Accurate color representation is more important than ever given the wide variety of content including video content from streaming media services, Blu-ray Discs, and photos featuring diverse color settings. Consumers are viewing a significant percentage of their content on laptops, monitors, all-in-ones, smartphones and tablets, which do not deliver the true rich colors of the original content. Additionally, e-commerce also suffers from color inconsistencies as the color of the item purchased often is not the same as depicted on the screen.
To achieve Technicolor Color Certification, products must go through a gauntlet of tests conducted by Portrait Displays, a leading application software provider (ASP), to ensure the best color performance. Certification testing includes measuring critical color parameters such as gamut, gamma, white point, and target color accuracy. Once a device passes all of the test criteria, that model is awarded Technicolor Color Certification.
“With industry leader HP as the first company to have its PC Monitors Technicolor Color Certified, this validates the Technicolor Color Certification program,” said Manuele Wahl, Senior Vice President, Technology Licensing activity at Technicolor. “Technicolor spends hundreds of hours each year to ensure color perfection on movies and we wanted to find a solution that guarantee consumers are seeing the content as the director intended. The color certification program is the vehicle to achieving this goal and will be a differentiator for device manufacturers looking to sell more featured products,” she added.
The HP Envy (2 models including 23- and 24-inch diagonal screen sizes) and HP Pavilion (13 models including 20-, 21.5-, 23-, 25- and 27-inch diagonal screen sizes) micro-thin widescreen backlit monitors feature In-Plane Switching (IPS), a color-rich technology resulting in image and color consistency. The monitors also include HP Enhanced+, which delivers super-crisp images and advanced noise reduction and the HP My Display software control, allowing users to manage all aspects of their display settings and unique productivity features that partition multiple open applications windows simultaneously.
To help consumers during the shopping experience, the certified monitors will feature the Technicolor Color Certified logo prominently on the packaging and collateral materials.
For more information, visit Technicolor Color Certification.
Technicolor (technicolor.com), a worldwide technology leader in the media and entertainment sector, is at the forefront of digital innovation. Our world class research and innovation laboratories enable us to lead the market in delivering advanced video services to content creators and distributors. We also benefit from an extensive intellectual property portfolio focused on imaging and sound technologies, based on a thriving licensing business. Our commitment: supporting the delivery of exciting new experiences for consumers in theaters, homes and on-the-go.
Technicolor shares are on the NYSE Euronext Paris exchange (TCH) and traded in the USA on the OTCQX marketplace (TCLRY).
About Portrait Displays
Portrait Displays, Inc. (portrait.com), since 1993, is a leading application software provider (ASP) for PC, smart phone, and tablet displays. Portrait Displays’ software is bundled with OEM displays and leading global systems manufacturers as a value-added, feature-rich solution for enhancing the end-user display control experience. Additionally, Portrait Displays is an Intel Capital Portfolio company, who has an interest in the value and services Portrait Displays provides to the OEMs. Portrait Displays is a private corporation with headquarters in Pleasanton, California, USA; representatives in Europe, Taiwan, China, Japan, and Korea.
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