PRZOOM - /newswire/ -
New York, NY, United States, 2014/05/16 - For Hearst, nature has always represented something extraordinary - Hearst.com.
Not only are lush gardens of all varieties featured in the pages of many of the company’s 300 magazines around the world, but Hearst Tower, Hearst’s LEED Platinum certified headquarters in New York City, was built, and continues to be maintained, with great concern for the environment.
The Tower’s newest exhibit, The Printed Garden, celebrates Hearst’s commitment to a greener future, and shares its love of beautiful photography and gardens. The exhibit’s opening coincides with Hearst Director Gilbert C. Maurer being honored by The New York Botanical Garden at the 33rd Annual Founders Award Dinner, hosted at Hearst Tower tonight.
The Printed Garden spotlights garden photography from five Hearst publications: House Beautiful, VERANDA, Town&Country, ELLE Decor and Harper's BAZAAR. The exhibit, housed in Hearst Tower’s Alexey Brodovitch Gallery, includes a mix of landscapes and formal gardens from photographers across the country. Several of the landscapes include notable guests, like designer Ralph Lauren and Queen Elizabeth. The exhibit opens this evening, May 14, and runs through fall 2014.
Harper’s BAZAAR’s Glenda Bailey says: “Who in fashion doesn’t love flowers? On our desks, they make us smile and in a garden, they make our hearts sing. At BAZAAR we celebrate beauty and nothing’s more beautiful than nature.”
"Garden design is no longer just a passion of the wealthy,” says House Beautiful’s Newell Turner. “It’s an obsession for all Americans. Whether for a few months or all year American style is about indoor/outdoor living and erasing barriers between a house's rooms and its garden.”
The New York Botanical Garden’s Founders Award Dinner will bring together leading members of the business community to share their support of the Garden in its global work to advance plant conservation and biodiversity. Maurer has served as an active board member of the Garden for almost 30 years and will be honored for his longtime commitment to NYBG growth.
Since 1973, Maurer has brought his creativity, dedication and love of art, design and nature to Hearst, serving in roles including Hearst Magazines president and chief operating officer. Maurer also headed the architectural committee for Hearst Tower’s construction, where he helped steer the environmental focus and choice of Pritzker-Prize winning Norman Foster as architect.
Hearst (hearst.com) has also shown its support for the NYBG over the years. The Hearst Foundations national philanthropic resources for organizations and institutions in field of education, health, culture and social service have been an important investor and partner of the Garden for nearly 40 years. Hearst’s support aids the Garden to educate more than 300,000 people each year about the intelligent stewardship of nature and the importance of plants.
Hearst is pleased to invite guests to view The Printed Garden, Monday through Friday between the hours of 10 am. and 4 pm. Please contact Renée Simkowitz at rsimkowitz[.]hearst.com or (212) 649-2221 to arrange a visit in advance.