PRZOOM - /newswire/ -
Raleigh, NC, United States, 2007/02/20 - Signal, the North Carolina based design, marketing and technology firm noted for its integrated marketing campaigns, invites SEO consultants David Williams and Fred Wood to saturate knowledge of high-level SEO throughout the company.
As a leading North Carolina design, marketing, and technology firm, it is Signal’s role to remain on the cutting edge of search engine optimization technology. Instead of ensuring that only their technical team remained up to date on most current SEO strategies, Signal’s management team sent representatives from each area of the company to a full day, in-house SEO training program by top SEO consultants David Williams and Fred Wood of Unlimited Web Solutions, Inc.
In addition to keeping web designers and developers abreast of the most current high-end search engine optimization strategies, Signal’s goal was to saturate knowledge throughout the company by inviting representatives from all departments to the SEO training. Sales people were brought in to understand the fundaments of SEO so that they could better communicate benefits to clients, copywriters attended to expand their knowledge of creating search engine friendly copy, and representatives from marketing tuned in to explore new opportunities for leveraging SEO as part of their clients’ marketing communications strategies.
“Ongoing training and education, along with a thirst for staying in tune with ‘what’s next’, is at the core of our success,” says Signal’s Director of Marketing, Bryan Kristof. “Search engine marketing is an essential part of today’s marketing mix. New strategies and technologies are constantly evolving and it’s our job to make sure we have our finger on the pulse,” Kristof explains. It was for this reason that the company decided to hire SEO consultants Williams and Wood to spend a full day exposing the most current developments in search engine optimization.
The 8 hour SEO training session covered topics such as advanced keyword research, on page optimization, practices to avoid, link building, and a variety of in-depth strategies that result in higher natural search engine rankings. “We walked away with techniques that we can implement right away that will benefit our clients,” says Kristof.
Signal is a design, marketing and technology firm that uses creative power to produce effective and engaging communications projects in diverse media. From Fortune 500 corporations to pioneering start-ups, they help clients distinguish themselves by delivering their message in creative and intelligent ways. Established in 1992, Signal has evolved into one of the region’s largest creative services companies with studios located in Durham and Wilmington, North Carolina.
Unlimited Web Solutions, Inc. is headed by President Fred Wood and Vice President David Williams. Williams is a noted SEO consultant, speaker, and works with clients all over the United States. Fred Wood is an SEO expert in the area of search engine optimized web development and design and President of the SEO development firm Unlimited Web Solutions, Inc. Their SEO training class for web developers, web designers, and SEO firms covers a full range of topics from the intricately technical to big picture strategies and action plans.