HCL Technologies, a global IT services provider, has partnered with LinkedIn to launch an application aimed at encouraging users to go above and beyond the scope of their existing contracts. The application, which will launch globally in English, German and French, will highlight the changing nature of business engagements as part of the first stage of a global campaign aimed at encouraging more employees and businesses to build a ‘Relationship Beyond the Contract’.
The web-based application, which is accessible via LinkedIn’s APIs and InMail feature, is aimed at encouraging users to go the extra mile by allowing them to log in and acknowledge professional relationships that they feel have gone beyond the contract. Users can access the app to add a personalized note of appreciation to their contacts which the recipient can then view, download and print.
As a leader among its peers in terms of social engagement, HCL enjoys a strong presence across social media channels with over 500,000 fans on Facebook and more than 200,000 Twitter followers. Its global ‘Relationship Beyond the Contract’ campaign is launching with a view to underlining its belief that social tools such as LinkedIn will form the basis of the next stage of B2B engagement across the global industry.
Krishnan Chatterjee, Global Head of Strategic Marketing, HCL Technologies said,"At HCL, the way we do business is premised on deeply rooted principles of trust and transparency, flexibility, and value centricity. The Relationship Beyond the Contract digital campaign is an outcome of behaviours and the Employees First, Customer Second business model we believe in, developed from the work HCL has done to seek a deeper understanding and foster clearer, more open dialogue among technology companies, vendors and partners globally.”
Hari Krishnan, Managing Director APAC, LinkedIn added,“At LinkedIn, ‘Relationships Matter’ is a core value practiced by every employee as we go about helping our members and clients. We are pleased to be part of HCL’s campaign to celebrate, and bring to life how relationships are a key ingredient behind every success story.”
‘Relationship Beyond the Contract’ not only embodies HCL’s brand promise, but also the value-centric business model that drives HCL’s ongoing financial success amid a struggling competitive landscape, and an example of how the company continues disrupting traditional outsourcing models to tackle the growing instability of the market. With this campaign, the company continues to ride a strong wave of successes in the strategic leadership domain with powerful wins against industry giants at the ITSMA awards where HCL received the prestigious Diamond Award for driving thought leadership with its Straight Talk platform.
Contact: Meenakshi Benjwal, HCL Technologies - Americas