Dubai based hotel chain, Auris Group has chosen Connect by eRevMax, a solution that will ensure real time two-way connectivity between the hotels and Online Travel Agencies, Metasearch Engines, Travel Agents and Corporate clients. Connect will effectively enable simultaneous bookings generated on all these channels directly to the individual hotels and update rates and rooms inventory automatically. This development comes at a time when the Auris Group is implementing a high level digital reputation and marketing strategy that will guarantee rate parity on all channels, market parity, digital visibility and availability. Connect will also reinforce visibility through multi-platform advertising on meta search engines which include Google Hotels, WeGo, Kayak, Trivago among others.
Auris Group of Hotels was founded in Dubai in 2008 and has experienced consistent strategic growth within the Middle East and North Africa region. Currently the group has presence in UAE and Saudi Arabia with six operational properties and five pipeline projects set to open by 2017 bringing the total units under the brand to 2,400.
When announcing this new development, Mr. Hatem Gasmi, Managing Director of the Auris Group of Hotels expressed confidence that Connect will meet the business objective of the brand to drive profitability through connectivity and visibility.
Connect, a SaaS based enterprise connectivity solution from eRevMax provides fully integrated, two-way XML connections to the world’s leading online booking sites, helping properties of all sizes to maximize their online exposure through a network of online distribution channels. Auris Hotels can leverage seamless connectivity to maximize its revenue opportunity and reduce its distribution costs by quickly and efficiently increasing its distribution reach. Included in this implementation, Auris will not only be able to manage all channel classes (OTAs, Wholesalers, Tour Operators, Social Media sites) from a single platform, but also manage their Metasearch engines through Connect to their brand.com site.
“Connect’s two-way integration provides a robust distribution platform to manage our existing channel partners and to capture incremental revenue by expanding global distribution network. This powerful and seamless integration will result in more efficient rate distribution, enhanced rate optimisation and the streamlining of all connections,” said Hatem Gasmi, Managing Director, Auris Hotels.
“Connect by eRevMax is the e-distribution gateway, which allows hotel groups like Auris 2-way XML connectivity between their hotel management system to global booking sites. They will be able to identify the best producing websites, while also improving relationships with channels that have a lower commission. They can diversify their product offerings by creating new room-types and packages to cater to needs of a wider audience, which will have a positive impact on hotel bookings,” said Greg Berman, COO, eRevMax.
Connect, eRevMax’s enterprise connectivity solution delivers real-time connectivity between CRS/PMS, electronic sales channels including GDS, OTAs, IDS, Metasearch Engines, Wholesalers, Tour Operators and other travel sales companies processing online hotel bookings. It supports full enterprise integration with 2-way XML connectivity; all delivered in a Software-as a Service (SaaS) model for the independent market up to Tier 1 hotel groups, counting Accor, Louvre, Kempinski and NH Hotels among its implemented client list.
eRevMax (erevmax.com) is the leading provider of online distribution, channel connectivity, market intelligence and revenue management solutions to the hospitality industry. The company delivers its premium hotel channel management product RateTiger, web-based solution SimpleDistribution and its real-time enterprise connectivity gateway - Connect, to the hospitality and travel industry. Incorporated in 2001, eRevMax serves over 7000 customers and 20000 hotels worldwide with offices and R&D centers across three continents.