Rovi Corporation, a global leader in entertainment discovery, today launched Rovi Personalized Discovery Solution, aimed at increasing content consumption and delighting consumers with fast and relevant search capabilities, and a discovery experience that may be tailored to the needs and tastes of the individual viewer. The result of the combination of Rovi and recently acquired Veveo technologies, the new Personalized Discovery Solution includes voice-enabled, natural-conversation interaction, as well as a contextual and predictive search and recommendations engine.
“Given the near infinite stream of content available, the fundamental challenge for consumers and therefore a revenue opportunity for service providers that successfully address it is the ability to find relevant content quickly,” said Colin Dixon, chief analyst & founder, nScreenMedia. “Rovi’s hybrid approach to enable personalized discovery by blending quality, man-made data with its machine-learning Knowledge Graph is novel and has the potential to be a key part of the future discovery experience.”
Rovi Personalized Discovery Solution’s predictive prowess is powered by a unique blend of Rovi entertainment metadata a renowned and extensive international entertainment database with editorial content and images, in over 15 languages on five million+ TV programs, movies, celebrities, and more that is handcrafted by a team of Rovi editors and a dynamic Knowledge Graph that maintains information on more than 100 million entertainment-related entities drawn and verified from over 100,000 online sources. Rovi Knowledge Graph is constantly updating and learning more about the relationships between various entities, how these connections shift over time, and their relevance in various regions of the world. The combination of metadata and the Knowledge Graph is Rovi’s ‘entertainment brain’ that helps enable search and recommendations relevancy, accuracy and speed.
“While we believe more personalized discovery services will delight subscribers and ignite greater engagement, they also represent an opportunity for providers to differentiate their services, fuel retention and increase the lifetime value of a subscriber,” said John Burke, executive vice president and COO, Rovi. “Moreover, when combined with additional Rovi services, personalization creates the opportunity for more tailored and addressable advertising and, based on the availability of return-path data from set-tops and second screens, the opportunity to analyze consumption habits to further refine and personalize the entertainment experience.”
Also offered as part of Rovi Personalized Discovery Solution are Conversation Services, which are designed to drive voice-enabled search and recommendations that go beyond the basic voice-command features used by some entertainment services today. Conversation Services allow consumers to ask questions and have a back-and-forth dialog in order to find the content that interests them, switching topics and using pronouns during follow-up requests, in much the same way they would interact with another individual.
Rovi Personalized Discovery Solution is delivered through the Rovi Cloud Platform, designed to make it easier to deploy and scale services. The personalization capabilities may also be tightly integrated into Rovi Connected Guides, for use on Smart TVs, mobile phones and tablets.
Rovi is hosting live demonstrations of Rovi Personalized Discovery Solution this week at The Cable Show (booth #1801) taking place April 29 to May 1 at the Los Angeles Convention Center. Attendees can also view a full range of Rovi Connected Guides and Cloud Services, covering analytics, advertising, data and more, that are driving entertainment discovery and monetization.
About Rovi Corporation
Rovi (rovicorp.com) is leading the way to a more personalized entertainment experience. The company’s pioneering guides, data, and recommendations continue to drive program search and navigation on millions of devices on a global basis. With a new generation of cloud-based discovery capabilities and emerging solutions for interactive advertising and audience analytics, Rovi is enabling premier brands worldwide to increase their reach, drive consumer satisfaction and create a better entertainment experience across multiple screens. The company holds over 5,000 issued or pending patents worldwide and is headquartered in Santa Clara, California.
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