PRZOOM - /newswire/ -
Gateshead, Tyne and Wear, United Kingdom, 2007/02/19 - With the number of Internet users worldwide now tipping the billion mark, it’s vital that North East businesses use online PR to promote their brand and win new customers - OnlinePRservices.co.uk.
Latest figures show that the UK alone now has some 35.1 million regular internet users, according to online publisher eMarketer. Surfing the web has become the standard way of researching new products and services before making a decision to buy.
Christmas 2006 saw an unprecedented number of retailers offering “Internet prices in store” – proving they recognise that consumers scout around for details, deals, prices and reviews online before they even think of visiting a shop. It has never been more important for businesses to develop an engaging and credible profile on the web.
With this in mind, the Regional Portal is using its unrivalled experience in marketing and media communications to offer an Online PR Agency for North East firms – the first of its kind in the region.
Pascal Fintoni, search engine optimisation consultant at the Regional Portal, explains: “It’s vital for the region’s businesses to improve their visibility online if they are to compete with other UK enterprises and reach a potentially global audience.
“Our Online PR Agency will provide a comprehensive and affordable way for North East entrepreneurs to do this.”
The Online PR Agency offers a range of tools and specialist techniques aimed at helping local businesses establish a reputation on the web.
Online PR manager Jennifer Robson says: “The service acts as a one-stop shop providing press releases that are written specifically for the web. Crucially, each press release is optimised using our proven keyword analysis and specialist web writing techniques.”
Optimising press releases with the most relevant keywords for the target audience in question is a critically important part of the online PR process, and one that demands expert knowledge of SEO techniques and tactics.
“Think about how many businesses are submitting new data to the leading search engines all day, every day,” says Pascal, whose own track record in internet marketing stretches back 10 years. “Without highly targeted and specific keywords, it can take up to six months for Google’s spiders to find a new piece of information.
“But by getting the keywords right for both users and the search engines, businesses can maximise their chances of online visibility.”
Jennifer continues: “The press releases are then distributed to a network of online media platforms and newswires to reach not just target audiences but also journalists – an important element of online PR given that 98% of journalists go online daily, 73% specifically seeking press releases.”
And the support doesn’t stop there. The Online PR Agency can also provide consultancy on social networking, blogging, podcasting to help North East firms carve out a name on the web.